Unveiling the Reimagined Singapore Food Festival 2024

Unveiling the Reimagined Singapore Food Festival 2024

The Singapore Food Festival returns, promising a vibrant culinary experience from 1 to 31 October 2024. This year’s festival, themed ‘A Celebration of Old and New’, intertwines the timeless culinary traditions of the old with the cutting-edge innovations of the new. Through a month-long series of over 20 events, SFF 2024 promises to bring together the best of both worlds, offering a gastronomic journey that honours Singapore’s heritage with contemporary flair, while embracing the spirit of innovation.
From grand, theatrical spectacles at iconic venues to intimate dining experiences in some of the city’s best restaurants, and lively public pop-up events, Singapore Food Festival 2024 offers something for every food lover. Whether you are a fan of traditional dishes, contemporary cuisine, or the latest in food innovation, this year’s festival promises a culinary journey like no other.
Reimagined in collaboration with Blake Harris Entertainment (BHE), SFF 2024 is more than just a collection of events — it is a celebration of Singapore’s culinary evolution. Each experience is designed to showcase the diversity and dynamism of Singapore’s food culture, offering a fresh take on what a food festival can be.

Signature Events: The Heartbeat of SFF 2024

Signature Events are the festival’s main attractions, where the magic of Singapore’s culinary scene comes alive. Three large-scale, immersive experiences will be held at iconic venues, offering a feast for both the eyes and the palate.
At Future Food (10 October 2024), held at MARQUEE Singapore, guests will step into the world of tomorrow, where culinary innovation meets high-energy entertainment. This event will challenge the traditional dining experience, showcasing futuristic techniques and cutting-edge mixology from top chefs like Zor Tan, Hafizzul Hashim, and Emmanual Stroobant.
The Long Table (17 and 18 October 2024) invites guests to experience an elegant ‘long-table’ dining experience at CHIJMES Hall. Set in a beautifully historic venue, this event features a four-course lunch menu or a six-course dinner menu crafted by Damian D’Silva, Marvas Ng, and Cheryl Koh, served amidst elegant decor and live ballet performances.
Food is Art (19 October 2024) at Digital Light Canvas by teamLab, Marina Bay Sands invites you to experience a gallery-style exhibition that celebrates the connections between food and art. Discover installations that blur the boundaries of culinary and artistic expression, like Janice Wong’s intricate chocolate sculptures, or explore other thought-provoking displays, such as the unique relationship between plants and music. This immersive event offers a new perspective on how food can inspire and transform art across multiple mediums.

Unique Events: Intimate Culinary Explorations

Hosted in some of the city’s most renowned restaurants and bars, Unique Events provide an intimate setting where culinary creativity meets immersive storytelling. From the rich cultural heritage of a Chinese teahouse at Path to the sustainability-meets-
culinary artistry at LeVeL33, each event offers a unique journey into Singapore’s culinary offerings. Guests can enjoy a special menu at Yantra that honours the cultural ties between Singapore and India, immerse themselves in the rich heritage of Singaporean Malay cuisine at Harummanis, or head to Firangi Superstar for an interactive storytelling and modern Indian
cuisine experience.
Cenzo celebrates the Australian, Italian, and Singaporean cultures, while Jiak Kim House blends the bold spices of Southeast Asia with that of Western cuisines. Neon Pigeon offers an evening of world-class food bites, cocktails, and performances, while The Villa presents an evening of cultural elegance and natural beauty within the lush Singapore Botanic Gardens.
ATLAS invites guests to a night of spooky fun with live DJ sets, performances, and cocktails paired with bites that celebrate Singaporean flavours.

Pop-Up Events: Bringing the Festival to the People

Pop-Up Events will bring the excitement of SFF 2024 to the community, at various locations across Singapore such as Digital Light Canvas by teamLab, Marina Bay Sands and select CapitaLand Malls. These family-friendly showcases offer bite-sized samples from top chefs, making gourmet experiences accessible to all. Perfect for food lovers of all ages, these pop- ups ensure that everyone can be part of the festival’s fun and flavour.

Meet the Ambassadors: The Faces of SFF 2024

This year, the SFF is proud to introduce a team of ambassadors. Our ambassadors not only feature in some of the events, but also embody the festival’s core pillars: Heritage, Contemporary, and Innovation. The pillars spotlight Singapore’s rich culinary heritage, celebrate the contemporary evolution of its food scene, and showcase the innovative spirit
driving its gastronomic landscape. These ambassadors are not just masters in the kitchen — they are the driving forces behind Singapore’s dynamic food culture, embodying the essence of each pillar through their culinary expertise and contributions to Singapore’s culinary scene.

Celebrating Collaboration: Our Valued Partners

SFF 2024 is made possible with the generous support of our official partners: lifestyle rewards partner KrisFlyer, innovative kitchen partner MIELE, beer partner Asia Pacific Breweries Singapore and produce partner Octave. These partnerships are instrumental in bringing the festival to life and ensuring its appeal to food enthusiasts worldwide. For more information and to purchase tickets to our events, please visit the website at www.singaporefoodfestival.com.

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About the author

Thomas holds a university degree with a focus on Languages, Humanities, Culture, Literature, and Economics, earned in both the UK and Latin America. His journey in Asia began in 2005 when he worked as a publisher in Krabi. Over the past fifteen years, Thomas has edited newspapers and magazines across England, Spain, and Thailand. Currently, he is involved in multiple projects both in Thailand and internationally. In addition to Thailand, Thomas has lived in Italy, England, Venezuela, Cuba, Spain, and Bali, but he spends the majority of his time in Asia. Through his diverse experiences, he has gained a deep understanding of various Asian cultures and communities. Thomas also works as a freelance writer, contributing short travel stories and articles to travel magazines. You can follow his work at www.asianitinerary.com

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