Exquisine Global, the successful franchisor of Mango Tree and COCA Restaurants around the region, is bringing a new sense of freshness to the Asian restaurant sector, as it uses its successful franchising model to roll out an original fruit-based dessert café concept all across the region. Yenly Yours is a chain of casual cafés which has grown organically from humble roots become to become one of Southeast Asia’s most refreshing and responsible F&B labels. Having originated 10 years ago at a family fruit farm in northern Thailand, the brand uses only the finest “nam dok mai” mangoes (also known as “Thai golden honey mangoes”) to create sublime smoothies and delicious desserts.
Health-conscious, farm-to-table dining is one of the fastest-growing trends in the culinary industry, and Yenly Yours’ fruit-based products will cater to an affluent group of consumers who crave naturally flavourful dishes. Each outlet will serve a selection of handmade desserts and drinks, ranging from cool mango smoothies and ice creams to Asian classics such as mango sticky rice and bualoy, and even creative alternatives such as mango crêpes and macarons. In addition, preserved products such as mango sweet fish sauce and mango sweet shrimp paste add a fruity tang to Thai cookery, and spectacular cakes and tarts make memorable gifts for loved ones.
Franchisees will benefit from being part of an internationally-known café chain with full support in terms of staff training, sales, marketing and branding. They will also be able to purchase and import premium Thai mangoes directly from the farmers and sell to supermarkets and wholesalers, further boosting potential profits. A sustainable and community-focused brand, Yenly Yours sources the finest fruit from a cooperative network of Thai producers, creating value throughout its entire distribution chain.
The overall aim is to establish Yenly Yours as the world’s leading mango dessert brand. The company currently operates an international network of 21 bright and colourful kiosk-style outlets in Thailand and Singapore, with a new café in Cambodia currently under construction and scheduled to open soon. Exquisine Global will now use its international expertise and franchising model to introduce Yenly Yours to many more Asian destinations in the coming years, with the total global portfolio expected to reach 30 locations by the end of 2022.
Each store will typically be between 30 and 70 square metres in size, with counter service and a limited amount of seating. The majority of business will be takeaway, although a small number of tables will allow some customers to enjoy their drink or dessert at the store. Target locations will include areas with high footfall, such as shopping centres and transport hubs.
“Exquisine Global is a proud ambassador for Thai brands around the world. As a pioneer of creative and innovative culinary concepts that appeal to a wide audience of consumers, we want to use our expertise and experience to help more Thai brands expand overseas and represent Thailand on a global stage. This is what we are passionate about!” said Trevor MacKenzie, Managing Director of Exquisine Global.
“As a business that started with an owner’s passion for high-quality produce and authentic cuisine, Yenly Yours fits perfectly into our brand portfolio. Having grown from humble beginnings, this innovative company is now showcasing its exquisite nam dok mai mangoes on a multinational level. We want to help them grow further, by enabling franchisees to benefit from our cooperative network and giving even more diners the opportunity to taste the sweet flavour of Thai mangoes,” Mr MacKenzie added.
“Now entering our 12th year, Yenly Yours is Thailand’s mango leader, in terms of our branch network and market share. Following this agreement, our new goal is to become the biggest mango dessert brand in the world. With this franchise contract, we plan to expand to 30 branches in 2022, including overseas locations in Singapore, Vietnam and Cambodia. To expand our business effectively and with clear goals, we must have partners who share the same vision. This is an important step for us and we look forward to working with our new franchise partners and talented investors around the world,” said Tawatchai Watsirisaree, Founder & CEO, Yenly Yours.
The Asia Pacific expansion of Yenly Yours will take place alongside Exquisine Global’s own ambitious growth plans. This passionate company, which has successfully expanded the COCA and Mango Tree brands with almost 70 outlets in 13 countries, will now bring Yenly Yours to the global stage.