DESA POTATO HEAD LAUNCHES SUSTAINABLE SWIMWEAR

DESA POTATO HEAD LAUNCHES SUSTAINABLE SWIMWEAR

Potato Head, the renowned lifestyle and hospitality brand is excited to announce the launch of their newest swimwear collection, an extension of their commitment to a lifestyle that celebrates culture, community, and regeneration.

This exclusive collection, designed for both men and women, embodies values through sustainable materials and meaningful design rooted in Balinese philosophy. The prints and graphic designs seamlessly blend elements of music, art, design, and wellness, reflecting Potato Head’s vibrant and multifaceted identity.

Staying true to Potato Head’s commitment to sustainability, the collection features fabrics selected for their eco-friendly properties, such as recycled polyester and EcoVero, a viscose fiber sourced from certified, renewable wood. These light, cool, and quick-drying materials provide comfort in tropical climate, ensuring style and sustainability come together effortlessly.

The new patterns are inspired by Balinese Hindu philosophy, incorporating elements that represent Fire, one of the five key elements alongside Water, Wind, Space, and Earth. The monogram print draws on the philosophy of Rwa Bhineda, symbolizing balance and harmony through contrasting forces like light and dark, day and night, positive and negative. This concept of balance is further reflected in a unique yin-yang pattern, which merges the iconic symbol with images of the Earth, Moon, and Sun.

Explore the latest collection via Potato Head’s online store or in person at Desa Potato Head. The collection will also feature new designs launching soon, along with limited-edition music merchandise.

The swimwear is priced between $1,552,106IDR ($99USD) and is available online and at Desa Potato Head, Bali.

Share This

About the author

Thomas has a university background in the UK and in Latin America, with studies in Languages and Humanities, Culture, Literature and Economics. He started his Asian experience as a publisher in Krabi in 2005. Thomas has been editing local newspapers and magazines in England, Spain and Thailand for more than fifteen years. He is currently working on several projects in Thailand and abroad. Apart from Thailand, Thomas has lived in Italy, England, Venezuela, Cuba, Spain and Bali. He spends most of his time in Asia. During the years Thomas has developed a great understanding of several Asian cultures and people. He is also working freelance, writing short travel stories and articles for travel magazines. Follow Thomas on www.asianitinerary.com

View all articles by Thomas Gennaro