Thailand has added a new global face to its tourism campaign — and it’s none other than K-pop superstar Lalisa “Lisa” Manoban. The Tourism Authority of Thailand (TAT) has officially appointed the BLACKPINK singer as the new Amazing Thailand Ambassador, marking a major milestone in the country’s mission to reintroduce Thailand to the world with fresh energy, modern appeal, and authentic charm.
A Global Icon for Thai Tourism
The announcement, made by TAT Governor Thapanee Kiatphaibool, highlights Lisa’s new role as an ambassador who embodies Thailand’s creative spirit, cultural diversity, and hospitality.
“Lisa represents the essence of modern Thailand — vibrant, talented, and deeply connected to her roots,” Thapanee said. “Through her international influence, she will inspire travellers to rediscover Thailand’s beauty from new perspectives.”
This collaboration underscores Thailand’s ambition to position itself as a high-quality, sustainable, and safe destination, welcoming visitors from around the world with open arms. TAT’s current strategy focuses on meaningful travel — experiences that go beyond sightseeing to connect visitors with local traditions, cuisine, and communities.
Lisa’s Global Appeal Meets Thailand’s Timeless Charm
Lalisa “Lisa” Manoban
Born in Buriram, Thailand, Lisa has risen to become one of the most recognized K-pop artists in the world. Her appointment as Amazing Thailand Ambassador is not just a marketing move but also a moment of national pride. Known for her global reach, charisma, and deep love for her home country, Lisa is perfectly placed to represent the “Land of Smiles” on the global stage.
TAT’s partnership with Lisa aims to promote Thailand’s diverse destinations — from the white-sand beaches of the south and the lush mountains of the north to the vibrant cultural heart of Bangkok.
Travelers can expect new campaigns, videos, and collaborations showcasing the country’s authentic experiences, creative tourism, and warm hospitality that keep visitors returning year after year.
Reaffirming Thailand’s Leadership in Global Tourism
With the tourism industry rebounding strongly, Lisa’s appointment comes at the perfect time. Thailand continues to attract millions of travellers each year, drawn by its cuisine, wellness retreats, rich culture, and world-class hospitality.
According to the TAT, the partnership is expected to strengthen Thailand’s image as a premium leisure destination and generate renewed excitement among younger, experience-driven travellers.
Beyond traditional tourism promotion, Lisa’s involvement reflects a larger trend in destination branding — where culture, celebrity, and storytelling blend to create emotional connections with audiences. Her authenticity and Thai heritage resonate with global fans, making her an ideal ambassador to tell the story of Thailand’s evolving identity.
Thailand Ready to Welcome the World
Through this collaboration, TAT aims to celebrate not just Thailand’s destinations, but also the values that make the country special — kindness, creativity, and cultural pride.
As TAT Governor Thapanee noted, “This partnership reinforces Thailand’s commitment to offer visitors not just a trip, but unforgettable memories that will stay with them long after they leave.”
For more on Thailand’s tourism campaigns and updates on Lisa’s ambassadorial projects, visit the official Tourism Authority of Thailand website.
