Animal advocates and volunteers from Farmed Animal Compliance Thailand (FACT) organize a series of symbolic creative campaign activities across Chiang Mai to raise awareness among the public and tourists about animal welfare issues. The initiative aims to promote the understanding of the importance of sourcing cage-free eggs and highlight the roles of global hospitality businesses in elevating animal welfare standards throughout the food supply chain, including monitoring progress on the announced public cage-free commitments.
The campaign is part of the broader efforts to communicate with the public about international corporate cage-free egg commitments, while reflecting the direction of the food and hospitality industries toward better sustainability, transparency, and social responsibility through symbolic activities. The campaign illustrated the living conditions of hens in a battery-cage system, which restricts their ability to express their natural behaviors.
Symbolic Actions in Central Chiang Mai
FACT volunteers wore chicken masks and organized symbolic campaign activities in several key locations across Chiang Mai, including Chang Klan Road in front of the hotel premises, through Tuk Tuk ride during rush hour, and in the night Bazaar area. Campaign highlights include:
Chicken Mask Flash Mob: Held on Chang Klan Road in front of the Marriott Hotel, the activity aimed to communicate with the hotel chain regarding the publicly announced goal of sourcing 100% cage-free eggs by 2025.
Tuk Tuk Reflecting the Reality Behind Cages: Volunteers wore chicken masks crowed together on Tuk Tuks, travelling the city during rush hour to reflect the cramped and restricted conditions hens face in battery cage systems, which limit natural behaviors such as stretching wings and perching.
Community Engagement: Volunteers in chicken masks distributed multilingual informational leaflets to locals and tourists in the Night Bazaar area, encouraging the society to recognize the importance of transitioning to more humane production systems. The campaign attracted interest and positive feedback of passerby.
“This activity is not only about raising public awareness of the living conditions of animals in the industry. We also want to highlight the role of large corporations, which can be key drivers in advancing higher animal welfare standards across the region, said Supaporn Kidkla, Director of FACT Thailand.”
A Significant Regional Movement
The Chiang Mai campaign is part of a broader Asia-wide movement, with members from alliance organizations across multiple countries working together to promote transparency and accountability in fulfilling cage-free egg commitments, including China, India, Indonesia, Malaysia, the Philipines and Vietnam.
FACT is committed to working collaboratively with all stakeholders to move Thailand toward internationally recognized animal welfare standards. You can support follow the movement through the campaign website at https://www.helpmarriottfindasia.com/home
Call to Action: Members of the public can find out more and support the campaign by searching #HelpMarriottFindAsia on social media, or by visiting FACT’s website at facthailand.org.
