Exquisine Global, the international ambassador of Thai cuisine and successful franchisor of Mango Tree, COCA Restaurants and Yenly Yours around the world, is confidently moving forward with its expansion plans in Vietnam, as its landmark partnership with Novaland Group starts to realize immediate benefits. F&B leaders These two leading Asian F&B companies announced their ground-breaking collaboration last year, with the aim of introducing more of Exquisine Global’s popular Thai culinary concepts to Vietnam. This powerful alliance has already led to the launch of two Mango Tree Bangkok Eatery outlets, bringing upbeat and authentic Thai dining to Ho Chi Minh City, Vietnam’s largest metropolis, and Ho Tram, the world-class resort destination overlooking the East Sea. From September 2022, these two vibrant restaurants will be complemented by a third Mango Tree Bangkok Eatery in Phan Thiet, the popular seaside town which is easily accessible from Ho Chi Minh City. Exquisine Global and Novaland are now planning to bring their innovative, industry-leading brands to even more diners in Vietnam with a flagship Mango Tree full-service restaurant in Ho Chi Minh City and further openings in popular urban and resort locations across the country. Vietnam, an emerging market   Vietnam is emerging as one of the most compelling Asian markets for visitors and investors alike, with a large, youthful population and rising affluence. Economic growth is forecast to reach 7.5% in 2022*, as the country rebounds strongly from the impact of the global pandemic. All over Vietnam, new travel, tourism and leisure infrastructure is creating fresh opportunities for experience-seeking travellers. This attractive Southeast Asian nation is now fully open to international visitors, with no entry restrictions. Exquisine Global is no stranger to Vietnam, having operated  COCA restaurants in Ho Chi Minh City and Hanoi since 2007. The signing of its partnership with Novaland in 2021 marked a significant escalation of its nationwide expansion strategy, with a multi-brand approach that will target many established and newly-emerging destinations. Vietnamese diners appreciate exceptional dining and Exquisine Global’s diverse collection of concepts, from full-service restaurants to casual cafés, will satisfy this appetite for high-quality Thai cuisine. New Asian venues “Vietnam is such a hot market right now, and we are delighted to have partnered with one of the nation’s leading players to accelerate our growth in this important country. Our new Mango Tree Bangkok Eatery in Ho Chi Minh City is full every day, which not only demonstrates the rising popularity of our brands, but also the fact that consumer confidence has returned to Vietnam and that the F&B market is thriving once again. We look forward to working with Novaland to bring our authentic Thai food to even more Vietnamese and international guests in future, while also creating exciting opportunities for local franchisees. As a proud ambassador of Thai cuisine, Exquisine Global will continue to fly the flag for Thailand in Vietnam, across Asia and all around the world,” said Trevor MacKenzie, Managing Director of Exquisine Global. The Vietnam expansion strategy forms part of a wider success story for the company. Last year, despite the pandemic disrupting life and travel, Exquisine Global opened 10 new dining destinations in four countries: China, Japan, Philippines and Vietnam. This growth is being ramped up in 2022, with 25 new outlets set to open in 10 countries and territories, covering six of its industry-leading brands. The company now operates more than 78 full-service restaurants and casual dining outlets around the globe and is striding confidently towards its target of 100 outlets worldwide.

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Exquisine Global, the successful franchisor of Mango Tree and COCA Restaurants around the region, is bringing a new sense of freshness to the Asian restaurant sector, as it uses its successful franchising model to roll out an original fruit-based dessert café concept all across the region. Yenly Yours is a chain of casual cafés which has grown organically from humble roots become to become one of Southeast Asia’s most refreshing and responsible F&B labels. Having originated 10 years ago at a family fruit farm in northern Thailand, the brand uses only the finest “nam dok mai” mangoes (also known as “Thai golden honey mangoes”) to create sublime smoothies and delicious desserts. Health-conscious, farm-to-table dining is one of the fastest-growing trends in the culinary industry, and Yenly Yours’ fruit-based products will cater to an affluent group of consumers who crave naturally flavourful dishes. Each outlet will serve a selection of handmade desserts and drinks, ranging from cool mango smoothies and ice creams to Asian classics such as mango sticky rice and bualoy, and even creative alternatives such as mango crêpes and macarons. In addition, preserved products such as mango sweet fish sauce and mango sweet shrimp paste add a fruity tang to Thai cookery, and spectacular cakes and tarts make memorable gifts for loved ones. Franchisees will benefit from being part of an internationally-known café chain with full support in terms of staff training, sales, marketing and branding. They will also be able to purchase and import premium Thai mangoes directly from the farmers and sell to supermarkets and wholesalers, further boosting potential profits. A sustainable and community-focused brand, Yenly Yours sources the finest fruit from a cooperative network of Thai producers, creating value throughout its entire distribution chain. The overall aim is to establish Yenly Yours as the world’s leading mango dessert brand. The company currently operates an international network of 21 bright and colourful kiosk-style outlets in Thailand and Singapore, with a new café in Cambodia currently under construction and scheduled to open soon. Exquisine Global will now use its international expertise and franchising model to introduce Yenly Yours to many more Asian destinations in the coming years, with the total global portfolio expected to reach 30 locations by the end of 2022. Each store will typically be between 30 and 70 square metres in size, with counter service and a limited amount of seating. The majority of business will be takeaway, although a small number of tables will allow some customers to enjoy their drink or dessert at the store. Target locations will include areas with high footfall, such as shopping centres and transport hubs. “Exquisine Global is a proud ambassador for Thai brands around the world. As a pioneer of creative and innovative culinary concepts that appeal to a wide audience of consumers, we want to use our expertise and experience to help more Thai brands expand overseas and represent Thailand on a global stage. This is what we are passionate about!” said Trevor MacKenzie, Managing Director of Exquisine Global. “As a business that started with an owner’s passion for high-quality produce and authentic cuisine, Yenly Yours fits perfectly into our brand portfolio. Having grown from humble beginnings, this innovative company is now showcasing its exquisite nam dok mai mangoes on a multinational level. We want to help them grow further, by enabling franchisees to benefit from our cooperative network and giving even more diners the opportunity to taste the sweet flavour of Thai mangoes,” Mr MacKenzie added. “Now entering our 12th year, Yenly Yours is Thailand’s mango leader, in terms of our branch network and market share. Following this agreement, our new goal is to become the biggest mango dessert brand in the world. With this franchise contract, we plan to expand to 30 branches in 2022, including overseas locations in Singapore, Vietnam and Cambodia. To expand our business effectively and with clear goals, we must have partners who share the same vision. This is an important step for us and we look forward to working with our new franchise partners and talented investors around the world,” said Tawatchai Watsirisaree, Founder & CEO, Yenly Yours. The Asia Pacific expansion of Yenly Yours will take place alongside Exquisine Global’s own ambitious growth plans. This passionate company, which has successfully expanded the COCA and Mango Tree brands with almost 70 outlets in 13 countries, will now bring Yenly Yours to the global stage.

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Exquisine Global, the successful franchisor of Mango Tree and COCA restaurants around the world, is bringing a new sense of freshness to Malaysia’s dining sector, as it uses its successful franchising model to roll out an original fruit-based dessert café concept all across the country. Yenly Yours is a chain of casual cafés which has grown organically from humble roots become to become one of Southeast Asia’s most refreshing and responsible F&B labels. Having originated 10 years ago at a family fruit farm in northern Thailand, the brand uses only the finest “nam dok mai” mangoes (also known as “Thai golden honey mangoes”) to create sublime smoothies and delicious desserts. Health-conscious, farm-to-table dining is one of the fastest-growing trends in the culinary industry, and Yenly Yours’ fruit-based products will cater to an affluent group of consumers who crave naturally flavourful dishes. Each outlet will serve a selection of handmade desserts and drinks, ranging from cool mango smoothies and ice creams to Asian classics such as mango sticky rice and bualoy, and even creative alternatives such as mango crêpes and macarons. In addition, preserved products such as mango sweet fish sauce and mango sweet shrimp paste add a fruity tang to Thai cookery, and spectacular cakes and tarts make memorable gifts for loved ones. Exquisine Global is now aiming to establish Yenly Yours as the world’s leading mango dessert brand. The company currently operates an international network of 16 bright and colourful cafés and kiosk-style outlets in Thailand and Singapore, with at least seven new cafés due to launch in 2022 including its first location in Cambodia, which is currently under construction and scheduled to open soon. Harnessing its international expertise and successful franchising model, the company will now introduce Yenly Yours to Malaysia, where its nationwide portfolio is expected to reach at least 50 locations in the coming years. Franchisees will benefit from being part of an internationally-known café chain with full support in terms of staff training, sales, marketing and branding. They will also be able to purchase and import premium Thai mangoes directly from the farmers and sell to supermarkets and wholesalers, further boosting potential profits. A sustainable and community-focused brand, Yenly Yours sources the finest fruit from a cooperative network of Thai producers, creating value throughout its entire distribution chain. Each store will typically be between 30 and 70 square metres in size, with counter service and a limited amount of seating. The majority of business will be takeaway, although a small number of tables will allow some customers to enjoy their drink or dessert at the store. Target locations will include areas with high footfall, such as shopping centres and transport hubs. “Exquisine Global is a proud ambassador for Thai brands around the world. As a pioneer of creative and innovative culinary concepts that appeal to a wide audience of consumers, we want to use our expertise and experience to help more Thai brands expand overseas and represent Thailand on a global stage. This is what we are passionate about!” said Trevor MacKenzie, Managing Director of Exquisine Global. As a business that started with an owner’s passion for high-quality produce and authentic cuisine, Yenly Yours fits perfectly into our brand portfolio. Having grown from humble beginnings, this innovative company is now showcasing its exquisite nam dok mai mangoes on a multinational level. We want to help them grow further by enabling franchisees in Malaysia to benefit from our cooperative network and giving even more local diners the chance to taste the sweet flavour of Thai mangoes,” Mr MacKenzie added. “Now entering our 12th year, Yenly Yours is Thailand’s mango leader, in terms of our branch network and market share. Following this agreement, our new goal is to become the biggest mango dessert brand in the world. With this franchise contract, we plan to expand to at least 50 branches in Malaysia in the future. To grow our business effectively and with clear goals, we must have partners who share the same vision. This is an important step for us and we look forward to working with our new franchise partners and talented investors around the world,” said Tawatchai Watsirisaree, Founder & CEO, Yenly Yours. The expansion of Yenly Yours will take place alongside Exquisine Global’s own ambitious growth plans. This passionate Bangkok-based company currently operates more than 70 full-service restaurants and grab & go outlets in 12 countries and territories worldwide, under eight of its industry-leading brands. These include one popular COCA restaurant in Malaysia.

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