Today, international travel and lifestyle brand TUMI launched its Fall 2023 campaign, entitled “Essentially Beautiful.” Aptly named, the two-part campaign will dig beneath the surface, showcasing the true beauty that lies in the details of TUMI’s products through short videos featuring returning TUMI Crew members: Formula 1 driver Lando Norris, pro-footballer Son Heung-min and acclaimed singer-songwriter and actress Reneé Rapp. The campaign will launch TUMI’s new women’s Georgica collection, in addition to introducing seasonal newness within the brand’s iconic TUMI 19 Degree collections. The first installment of “Essentially Beautiful” starring Norris and Heung-min launched today and focuses on the ways that precise engineering takes us to new heights, highlighting the seemingly small details that lead to outstanding performance. The campaign videos captured by Georgia Hudson showcase Heung-min and Norris in motion alongside carry-ons from the TUMI 19 Degree Aluminum collection, bringing attention to the effortlessness with which TUMI’s expertly designed luggage moves. In the campaign stills captured by Richard Phibbs, wheeled briefs, carry-ons and extended trip packing cases from the TUMI 19 Degree collection are displayed with their shells made from post-industrial recycled polycarbonate and lining made from post consumer rPET (recycled plastic bottles). This season, TUMI will bring a colorful twist to the collection with new colors and textures, including red, hunter green, blush and deep plum in addition to two textured colorways. Launching on August 16th, the second instalment of “Effortlessly Beautiful” will feature Rapp in short video vignettes that bring the strong yet soft juxtaposition of TUMI’s new Georgica collection to life. Shot in an architecturally beautiful, yet simple space, the video and images will introduce this supple and lightweight collection for the modern woman. Crafted in natural grain pebbled or smooth leather, the Georgica collection offers minimalist styles that bring sophisticated ease to TUMI’s women’s assortment, pricing ranges from $195-$795 USD. With silhouettes including totes, backpacks, laptop sleeves and crossbodies in black and taupe colorways, the collection is effortlessly chic while maintaining TUMI’s dedication to quality, essential function, and versatility. “At TUMI we find beauty in elements that aren’t typically thought of as beautiful, from the smooth glide of the wheels to the resilience of 19 Degree’s aluminum,” said Victor Sanz, TUMI’s Creative Director. “Through the ‘Essentially Beautiful’ campaign we see these moments shine through in a way that is effortless and technical while remaining beautiful at the same time.” Follow along to see all of the ways TUMI brings essential beauty to its products . Shop the new Fall collections available at TUMI stores and TUMI.com worldwide. About TUMI  Since 1975, TUMI has been creating world-class business, travel and performance luxury essentials, designed to upgrade, uncomplicate and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, we’re committed to empowering journeys as a lifelong partner to movers and makers in pursuit of their passions. For more about TUMI, visit TUMI.com

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This Fall, TUMI is setting out on an expedition in search of new and familiar terrain, finding the frontier and crossroads of technicality, functionality and meticulous attention to detail. Embracing the mindset of Hypercraft, we have been inspired to push the interconnectivity of past knowledge and modern techniques to design products that go above and beyond in terms of style, durability, versatility and performance. Defined as higher attention to care, skill and ingenuity, Hypercraft results in products that are technically advanced with a hand-crafted look. It brings together an appreciation for nature and natural materials as well as our own TUMI culture, codes, DNA, and wisdom as we look to redefine TUMI performance luxury and what it truly means to be timeless. TUMI’s commitment to innovation and timelessness comes to the forefront with its iconic 19 Degree pieces. The 19 Degree Aluminum collection expands to accompany the modern traveler in every aspect of their lives, with Dark Denim featuring as the new seasonal colorway. With shells made from post-industrial recycled materials and linings made from PET (plastic bottles), the 19 Degree collection is getting a colorful twist for Fall 2023 with new hues and textures. New colors include: Slate Blue Texture, Blush/Navy Liquid Print, Hunter Green, Deep Plum, and Red that offer a subtler, sleek style. Highlights include the International Expandable 4 Wheeled Carry-On and Extended Trip Expandable 4 Wheeled Packing Case, both featuring handy zipper expansion. Meanwhile, the 19 Degree Titanium continues its legacy as the luxury benchmark in travel. New for Fall 2023 are the Briefcase and Extended Trip Packing Case, the latter of which adopts all the beloved features of the International Carry-On in a larger scale, allowing the modern traveler to integrate 19 Degree Titanium into even more facets of their lives. This season TUMI also continues to expand its offerings for women, including the new Georgica collection of bags in natural grain pebbled or smooth leather. The picture of sophisticated ease, Georgica offers minimalist styles with elegant draping and a soft unlined structure such as the Valorie Tote, Milinia Laptop Sleeve, Marylea Crossbody and Fairlea Backpack. Liquid Embroidery is also debuting on select Georgica pieces this season, while all colorways including Black, Taupe, Deep Plum, Terracotta and Black Liquid Embroidery feature touches of gunmetal hardware. New Voyageur styles for Fall include the versatile and functional Moore Backpack/Crossbody, Shira Tote and Just In Case® Duffel. The Zip-Around Small Organizer is also the latest addition to the TUMI+ ecosystem, designed to fit inside and bring additional organization to smaller silhouettes.  Another highlight of Fall 2023 is the launch of Alpha X, a high-performance, premium version of the iconic Alpha collection. The new pinnacle of TUMI DNA, Alpha X pushes the limits of performance luxury and expands the boundaries of the cornerstone collection. It is crafted from PX6, TUMI’s most durable fabric to date with a unique combination of high strength, high modulus, toughness and thermal stability. Made for the ultimate traveler, Alpha X in Meteor Grey colorway further elevates the iconic Alpha collection. Available styles include the International Dual Access 4 Wheeled Carry-On, Slim Backpack and Compact Sling. The Fall 2023 Collection is available now via TUMI.com. Keep up with TUMI on and TUMI Asia, Ltd. 25/F, Tower 2, The Gateway, Harbour City, 25 Canton Road, Tsim Sha Tsui, Kowloon, Hong Kong About TUMI  Since 1975, TUMI has been creating world-class business, travel and performance luxury essentials, designed to upgrade, uncomplicate and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, we’re committed to empowering journeys as a lifelong partner to movers and makers in pursuit of their passions. For more about TUMI, visit TUMI.com.

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