Saudi Arabia has historical sites. These sites are Islamic in character and have a deep cultural aspect. This land has ancient cities and sacred landmarks. This country reflects the journey of its past, full of culture and heritage. It also shows how the land evolves as the religion of Islam spreads throughout its lands. Apart from its heritage and culture, Saudi Arabia has a lot more things to explore. 

Cultural Guide  to Saudi Arabia

As Saudi Arabia drowns in its age of transformation, it is redefining itself on the global tourism scene. Many Umrah packages from Manchester are now available, thus UK Muslims can easily start a smooth trip combining spirituality and adventure. The Kingdom has invited pilgrims and guests from around the world so that visitors may fully appreciate Arabian culture. Many cultural aficionados and visitors gather in the Middle Eastern core to observe a living site and a historical society brought to full glory.

Jubba Palaeolithic Kingdom

Saudi Arabia cultural sites and heritage: Jubba Palaeolithic Kingdom

North of Hail in north Saudi Arabia is the Jubba Palaeolithic Kingdom. A breathtaking archaeological site and excellent evidence of Saudi Arabian prehistoric riches. As Jubba is a World Heritage site, nobody can argue that it is not culturally appropriate. Dozens of prehistoric murals are on the surface of the dry lake bed, upon which warriors and cattle are painted. They give very interesting insight into early man’s life.

Al Khalaf Archaeological Village

This short detour off the main road in the province of Asir, immediately past Abha, will take your breath away. There are several ‘archaeological villages’ and ‘tourist villages’ scattered throughout Saudi Arabia. But this one is breathtaking. Empty mud brick, old-fashioned design ‘Asir-type’ tower houses with beautifully one-off, precise doors and concealed paintings. It was as if on a ‘pilgrimage’ to all of the doors, so tastefully set among the other mud-colored buildings. Many Muslims from the UK, often visiting through a reputable Umrah travel agency, take time to explore such cultural gems alongside their pilgrimage. This adds a rich historical and local experience to their spiritual journey.

Al Wa’bah Crater (or Al Wahbah)

Al Wa’bah Crater

Although you were headed for an excavation on the Riyadh-Taif road rather than toward a traditional volcanic crater, 2.2 kilometres wide and 250 meters deep, Harrat Kishb’s western Saudi Arabian lava flows. Considered already as a meteor crater, most people now view it as a large, relatively shallow crater spanning millions of years. For UK Muslims visiting Saudi Arabia for Umrah or exploring nearby attractions, this site offers a chance to witness the breathtaking power of Allah’s creation beyond the holy cities.

Edge of the World (Jebel Fihrayn)

Jebel Fihrayn, a beautiful cliff just one hour from Riyadh, is a site that any nature enthusiast, history enthusiast, and adventure-seeker with a heart for visiting cultural sites will have to see. Its 300-meter fall to the below-gravel is a sight to behold, especially if viewed during morning hours. A person can also walk over the steps of such age-old peddlers like Nabataeans, who had already passed through this place with their incense caravans and were left in good, fine pieces of work.

Rijal Alma & the Aseer Highlands

Rijal Alma & the Aseer Highlands

Rijal Alma, the stunningly beautiful south-west Saudi Arabian village of Aseer Mountain, is one of the evidences of the country’s heritage and history. Worthily restored well old structures of ginormous wooden and rocky mansions floating in the air, placed amidst nature, immaculately well maintained by the ancient village. American Muslims in groups wish to walk around Rijal Alma seeking information on the Saudi culture and history of the location, and proceed further to finish their religious pilgrimage.

Tabuk & the Hisma Desert

Tabuk is quite a culturally advanced city, and there are a few places which reflect the success that historic Saudi Arabia has achieved. Saudi Arabia’s north-western coast is blessed to have been privileged with the honour of having been granted the gift of having possessed just the right number of such places as having archaeological sites, as monumentally preserved sites. For UK Muslims visiting the Kingdom for Umrah or leisure, Tabuk offers a meaningful extension to their spiritual journey.

Jabal Shada Mystery Village

Jabal Shada Mystery Village

Al-Baha west-granite domes topped a fairly cliff-village at walking distance along one goat path. The ancient village has ghostly stone huts and lintels gracefully ornamented. They whisper in murmurs of vanished ages. That early human painted caves is only half the riddle, and the trekker can. The presence of men and women who lived in this village, and whether they disappeared.

Conclusion

This land caters to the curious visitor with its sacred ancient pilgrimage routes and imperial Nabataean tombs. Your respect for the country you are exploring is requested. Especially since you will be visiting pilgrimage sites which are reserved only for Muslims. UK Muslims recently showed interest in visiting Saudi Arabia more often. Not only to perform the Holy pilgrimages but to explore the rich culture and treasures. Saudi Arabia provides you with an amazing experience in discovering its limitless and vast lands.

The post Cultural Guide to Saudi Arabia appeared first on Asian Itinerary.

There’s no better way to experience Sri Lanka’s stunning scenery and warm-hearted people than from the driver’s seat of a tuk tuk — the country’s iconic three-wheeled vehicle. Renting a tuk tuk in Sri Lanka has become one of the most authentic and exciting ways to explore the island at your own pace. It’s a true adventure that combines independence, local connection, and sustainable tourism.

Why Renting a Tuk Tuk Is the Ultimate Adventure

Promote responsible and community-based tourism

Unlike hiring a private driver or relying on public transport, renting your own tuk tuk allows you to travel like a local. You can stop at a roadside tea stall for a chat, visit hidden temples, or detour to an unmarked waterfall. The sense of freedom is unmatched — and the view from your open-sided vehicle makes every journey an experience in itself.

In recent years, tuk tuk rental services have become more organized, offering travelers insured and well-maintained vehicles, all while supporting local communities. Many platforms now rent directly from local owners, ensuring your money goes straight into the hands of Sri Lankan families instead of large corporations.

Responsible Tourism That Supports Locals

This model of travel does more than offer fun — it promotes responsible and community-based tourism. Since the idea began, around one million US dollars have gone directly into the pockets of over 1,000 Sri Lankan families, helping them sustain livelihoods in the post-pandemic tourism recovery.

When you rent a tuk tuk from a local operator, you’re not only gaining a unique experience — you’re empowering small entrepreneurs and contributing to the local economy.

A good example is Tuktuk Rental, a well-known platform that partners with Sri Lankan families to rent their vehicles to travelers. The company also helps with local driving licenses and offers road assistance, making the process safe and transparent for foreigners.

How It Works: Easy, Legal, and Fun

Rent a tuk tuk in Sri Lanka

Renting a tuk tuk in Sri Lanka is surprisingly simple. Here’s how the process generally works:

1. Apply for a Temporary Local Driving Permit – Foreigners can easily convert their home driving license at the Automobile Association of Ceylon in Colombo or let your rental company handle it for a small fee.

2. Get a Quick Training Session – Before you hit the road, most companies provide a short driving lesson to familiarize you with the gears and rules of the road.

3. Plan Your Route – From the cultural cities of Kandy and Anuradhapura to the beaches of Mirissa and Arugam Bay, you can map out your dream itinerary.

4. Fuel and Go – Tuk tuks are extremely fuel-efficient. For just a few dollars, you can drive for hours through tea plantations, coastal roads, and misty mountains.

Tips for a Smooth Tuk Tuk Journey

• Drive defensively – Sri Lankan roads can be lively, so stay alert and be patient.

• Keep your documents handy – Carry your license, passport copy, and insurance at all times.

• Avoid night driving – Rural roads are poorly lit and often busy with pedestrians or animals.

• Embrace spontaneity – Some of your best memories will come from unplanned stops and chance encounters.

The Joy of the Open Road

The magic of exploring Sri Lanka by tuk tuk lies in its spontaneity. You can wake up in the hills of Ella, follow a winding road to Tangalle, and end the day sipping coconut water by the beach. Every turn reveals something new — a smiling face, a roadside market, or a breathtaking landscape.

It’s not just transportation; it’s an immersive experience that connects you to the rhythm of Sri Lankan life. And knowing that your adventure supports local livelihoods makes it even more rewarding.

View 360 Hotel by Queens Mount

The Asian Itinerary team was kindly hosted by View 360 Hotel by Queens Mount, which offers family rooms with air-conditioning, private bathrooms, and modern amenities. Each room includes a work desk, TV, and free WiFi, ensuring a pleasant stay.

Visit their FACEBOOK page HERE.

Metro Tours & Rent A Car

Metro Tours & Rent A Car has proudly served travelers across Sri Lanka since 2005. With over 20 years of experience and a 4.9-star rating from 220+ Google reviews, they are a trusted name in car rentals, known for quality service and customer satisfaction.

WEBSITE:  https://metrotours.lk/ 

 EMAIL:  metrotoursrentacar@gmail.com

WHATSAPP:  +94 777327285

The post Exploring Sri Lanka by Tuk Tuk appeared first on Asian Itinerary.

Thailand has added a new global face to its tourism campaign — and it’s none other than K-pop superstar Lalisa “Lisa” Manoban. The Tourism Authority of Thailand (TAT) has officially appointed the BLACKPINK singer as the new Amazing Thailand Ambassador, marking a major milestone in the country’s mission to reintroduce Thailand to the world with fresh energy, modern appeal, and authentic charm.

A Global Icon for Thai Tourism

The announcement, made by TAT Governor Thapanee Kiatphaibool, highlights Lisa’s new role as an ambassador who embodies Thailand’s creative spirit, cultural diversity, and hospitality.
“Lisa represents the essence of modern Thailand — vibrant, talented, and deeply connected to her roots,” Thapanee said. “Through her international influence, she will inspire travellers to rediscover Thailand’s beauty from new perspectives.”

This collaboration underscores Thailand’s ambition to position itself as a high-quality, sustainable, and safe destination, welcoming visitors from around the world with open arms. TAT’s current strategy focuses on meaningful travel — experiences that go beyond sightseeing to connect visitors with local traditions, cuisine, and communities.

Lisa’s Global Appeal Meets Thailand’s Timeless Charm

Lalisa “Lisa” Manoban

Born in Buriram, Thailand, Lisa has risen to become one of the most recognized K-pop artists in the world. Her appointment as Amazing Thailand Ambassador is not just a marketing move but also a moment of national pride. Known for her global reach, charisma, and deep love for her home country, Lisa is perfectly placed to represent the “Land of Smiles” on the global stage.

TAT’s partnership with Lisa aims to promote Thailand’s diverse destinations — from the white-sand beaches of the south and the lush mountains of the north to the vibrant cultural heart of Bangkok.
Travelers can expect new campaigns, videos, and collaborations showcasing the country’s authentic experiences, creative tourism, and warm hospitality that keep visitors returning year after year.

Reaffirming Thailand’s Leadership in Global Tourism

With the tourism industry rebounding strongly, Lisa’s appointment comes at the perfect time. Thailand continues to attract millions of travellers each year, drawn by its cuisine, wellness retreats, rich culture, and world-class hospitality.
According to the TAT, the partnership is expected to strengthen Thailand’s image as a premium leisure destination and generate renewed excitement among younger, experience-driven travellers.

Beyond traditional tourism promotion, Lisa’s involvement reflects a larger trend in destination branding — where culture, celebrity, and storytelling blend to create emotional connections with audiences. Her authenticity and Thai heritage resonate with global fans, making her an ideal ambassador to tell the story of Thailand’s evolving identity.

Thailand Ready to Welcome the World

Through this collaboration, TAT aims to celebrate not just Thailand’s destinations, but also the values that make the country special — kindness, creativity, and cultural pride.
As TAT Governor Thapanee noted, “This partnership reinforces Thailand’s commitment to offer visitors not just a trip, but unforgettable memories that will stay with them long after they leave.”

For more on Thailand’s tourism campaigns and updates on Lisa’s ambassadorial projects, visit the official Tourism Authority of Thailand website.

The post Amazing Thailand Ambassador to promote Thai tourism appeared first on Asian Itinerary.

As Thailand prepares for one of its most vibrant cultural events of the year, the Amazing Thailand Grand Diwali Festival 2025 is set to illuminate Bangkok from October 16 to 31. The event, organized by the Tourism Authority of Thailand (TAT), aims to attract more than 100,000 Indian travelers, strengthening the long-standing bond between the two nations and celebrating shared traditions of light, joy, and community.

A Growing Bond Between Thailand and India

Thailand has long been one of the top international destinations for Indian travelers, drawing millions each year to its beaches, temples, and bustling cities. According to Puneet Kochhar, Director of Kochhar Travel in Delhi, Thailand remains the most preferred overseas getaway for Indians — especially from Delhi and Mumbai — thanks to its affordability, direct connectivity, and familiar cultural warmth.

This year’s festival also seeks to tap into emerging travel markets such as Gujarat and Maharashtra, encouraging families who traditionally celebrate Diwali at home to experience the festival abroad instead.

Diwali in Bangkok: A Global Celebration

Thailand Grand Diwali Celebration

The 2025 edition of the Grand Diwali Festival will take place along Ong Ang Canal and in the Pahurat district, an area affectionately known as “Little India” in Bangkok. Visitors can expect dazzling light displays, traditional Indian and Thai performances, street parades, and authentic Indian cuisine prepared by top chefs from both countries.

TAT Governor Thapanee Kiatphaibool describes the festival as “the largest Diwali celebration outside India,” emphasizing that advanced AI-assisted safety and crowd management systems will ensure a secure and enjoyable experience for all visitors.

Record-Breaking Indian Arrivals Expected

As of early October 2025, Thailand has already welcomed 1.82 million Indian tourists, making India one of its top inbound markets. The average Indian traveler spends 6.6 nights in Thailand, highlighting the country’s appeal for both quick getaways and extended holidays.

Tourism experts like Nikorn Sachdev from the Indian Association of Thailand credit this growth to several factors — a robust Indian economy, Thailand’s visa-free policy, and an increase in direct flight connections. Even minor hiccups, such as recent transport issues in Bangkok, have not shaken travelers’ confidence in the Thai tourism experience.

Special Privileges for Indian Visitors

Looking beyond Diwali, the TAT will launch an Indian Passport Privilege Campaign this November and December, offering exclusive discounts and perks across Thailand’s most popular shopping hubs. Participating venues include CentralWorld in Bangkok, Central Pattaya, and Central Patong in Phuket.

The initiative is expected to boost visitor numbers by up to 30% during the festive period and reaffirm Thailand’s status as the ultimate Diwali holiday destination for Indian travelers.

A Celebration of Culture and Connection

The Grand Diwali Celebration is more than just a festival — it’s a reflection of Thailand’s welcoming spirit and its ongoing efforts to create meaningful connections through culture and hospitality. With its stunning backdrops, rich traditions, and vibrant atmosphere, Bangkok is ready to shine brighter than ever this Diwali.

For more details and updates, visit the Tourism Authority of Thailand’s official website.

The post Thailand Gears Up for a Grand Diwali Celebration appeared first on Asian Itinerary.

Tucked into a lush river valley along the Thai–Laos border, Nan is often described as the most remote city in Thailand. For centuries, its isolation kept it independent, functioning as a small kingdom influenced by neighboring cultures. It wasn’t until the 1930s that Nan was formally incorporated into modern Thailand.

Today, Nan is a destination for travelers who crave authenticity, history, and nature rather than glitzy bars or fast-paced nightlife. With its strong Lanna heritage, vibrant ethnic communities, and tranquil countryside, Nan feels like stepping back in time.

Temples and Murals of Nan

Famous Wat Phumin Wall Painting of Thailand 

The spiritual and cultural heart of the city is Wat Phumin, Nan’s most celebrated temple. Beyond its elegant Lanna-style architecture, the temple is renowned for its remarkable murals. These wall paintings, some centuries old, depict Buddhist legends as well as scenes from local daily life. One of the most famous images, “the whispering man,” has become a symbol of Nan.

For those interested in diving deeper into history, the Nan National Museum houses artifacts that illustrate the city’s royal past and its unique cultural blend between Thai and Lao traditions.

National Parks and Hill Tribes

Doi Phu Kha National Park – Nan Thailand travel guide

Nan province is blessed with pristine landscapes. Doi Phu Kha National Park is perhaps the most iconic, home to the province’s highest peak, rare plant species, and expansive viewpoints over misty mountains. Hikers can explore waterfalls, caves, and jungle trails while enjoying the cooler climate.

Travelers can also encounter diverse hill tribe communities, including the Hmong, Mien, Lu, and Htin. Their colorful traditional attire, festivals, and handicrafts offer a cultural richness that is increasingly rare in other parts of Thailand. Respectful cultural visits provide insight into their way of life while supporting sustainable tourism.

Slow Travel by the River

Hmong Hill Tribe in Nan

Nan may not have the thumping nightclubs of Bangkok or Chiang Mai, but it offers something more enduring: a calm, riverside lifestyle. In the late afternoon, street vendors set up along the Nan River, selling everything from grilled meats to sticky rice desserts. It’s the perfect time to mingle with locals and sample authentic Northern Thai cuisine.

Meanwhile, Nan’s growing café culture provides cozy spots to relax with a coffee while admiring the surrounding mountains. Restaurants serve a mix of traditional dishes and modern fusion cuisine, offering something for every palate.

Travel Tips for Nan

• Best time to visit: November to February, when the weather is cooler and ideal for hiking.

• Getting there: Nan is connected by domestic flights from Bangkok and Chiang Mai, or by bus for more adventurous travelers.

• Local etiquette: Modesty and respect are appreciated, especially when visiting temples or tribal villages.

Why Nan Deserves a Spot on Your Travel List

Wat Ming Muang, Nan’s all-white temple

Nan remains one of Thailand’s most underexplored provinces. It combines a fascinating royal past with natural wonders and living traditions. Whether you’re marveling at the murals in Wat Phumin, trekking in Doi Phu Kha National Park, or sipping tea in a riverside café, Nan offers the kind of travel experience that feels both deeply cultural and refreshingly authentic.

In an age when many destinations are overrun by mass tourism, Nan is still a hidden gem—waiting for travelers who appreciate slow travel, cultural depth, and natural beauty.

The post Discovering Nan: Thailand’s Remote Lanna Kingdom appeared first on Asian Itinerary.

The Southeast Asian travel map is shifting. For years, Thailand was the undisputed favorite of Chinese travelers, but Vietnam has now taken the crown. Recent figures show that more than 3.5 million Chinese tourists visited Vietnam this year, a surge that has reshaped regional tourism dynamics.

This change is not accidental. While Vietnam promotes itself as a fresh, authentic destination, Thailand is struggling with safety concerns, rising costs, and recent negative headlines that have impacted its image.

Why Chinese Travelers Are Choosing Vietnam

Vietnam overtakes Thailand Chinese tourists

Vietnam’s appeal lies in its blend of authenticity, affordability, and diversity. Nearly 14 million international visitors arrived this year, with Chinese arrivals jumping 44% by August. Unlike in the past, when package tours dominated, more Chinese travelers are now exploring Vietnam independently.

Destinations such as Hanoi, Halong Bay, and Danang are popular, but many are also venturing off the beaten path, discovering rural provinces and lesser-known coastal towns. The sense of discovery is a strong draw compared to Thailand, which some travelers now see as “too familiar.”

Local authorities are also stepping up. The province of Quang Ninh recently launched paragliding and hot-air balloon festivals to encourage longer stays. Hotels in Danang and Ho Chi Minh City are hiring Mandarin-speaking staff and adopting tech solutions tailored to Chinese guests.

For more insight on Vietnam’s tourism growth, see the Vietnam National Administration of Tourism.

Thailand’s Struggles: Safety and Costs

Thailand, long seen as a safe and affordable destination, is facing new challenges. A 35% drop in Chinese arrivals has been linked to several factors:

• Rising travel costs in popular destinations like Bangkok and Phuket.

• Reports of scams and petty crime targeting visitors.

• A high-profile kidnapping case involving Chinese actor Wang Xing, which made global headlines and fueled concerns about organized crime.

While Thailand continues to attract tourists from Europe and the U.S., the decline in Chinese visitors — historically its largest market — is a significant setback.

Economic Impact Across Southeast Asia

Vietnam overtakes Thailand Chinese tourists

This tourism shift could translate into a $3.5 billion revenue swing in Southeast Asia. Chinese tourists are among the highest spenders, and Vietnam is benefiting from their growing preference for new destinations.

Thailand, on the other hand, may see some recovery during its peak season, but regaining the trust of Chinese travelers will take time. Safety improvements, better regulation of scams, and refreshed marketing campaigns will be crucial.

Key Takeaways for Travelers and the Industry

• Vietnam is booming: Fresh attractions, festivals, and local hospitality are attracting independent Chinese travelers.

• Thailand faces challenges: Safety issues and rising costs have tarnished its appeal.

• Chinese travelers are reshaping tourism: Their shift in preferences is influencing investment and development in the region.

For travelers, this means Vietnam is an increasingly exciting choice, while Thailand remains a strong option once it addresses its current hurdles.

The post Vietnam Surpasses Thailand as the Top Choice for Chinese Travelers appeared first on Asian Itinerary.

In September 2025, Krabi became the heart of a landmark event in sustainable tourism. The Global Meaningful Travel Summit, co-organized by the Tourism Authority of Thailand (TAT) and Tourism Cares, was hosted in Krabi and Bangkok, marking the first time this summit reached Southeast Asia.

More than 40 international delegates—including tour operators, airlines, and media from the United States—gathered to experience Thailand’s flagship sustainability initiative: the Krabi Prototype. This model positions Krabi as a living example of how tourism can balance natural beauty, local communities, and long-term preservation.

The Krabi Prototype: A Model of Balance

Mu Ko Lanta National Marine Park – Ko Ngai

Known for its famous Maya Bay, the Phi Phi Islands, and the dramatic limestone cliffs of Railay, Krabi has long been a magnet for travellers. But behind the postcard-perfect landscapes lies a carefully structured sustainability plan.

The Krabi Prototype integrates eco-tourism, community engagement, and environmental protection into a cohesive framework. In 2023, Khlong Thom Hot Springs earned global recognition by making the Green Destinations Top 100 Stories list, a testament to the area’s forward-thinking approach to conservation and climate resilience.

According to TAT Governor Thapanee Kiatphaibool, “Krabi represents the balance we aspire to achieve across Thailand—preserving natural beauty and culture while communities benefit from tourism.”

Sustainable Practices and Local Involvement

Ban Nai Nang Community, Krabi

Delegates to the summit visited Laem Sak and Ban Nai Nang, two communities showcasing practical models of sustainability. From waste management systems to traditional crafts and eco-certified tourism activities, these villages demonstrated how grassroots projects can make a global impact.

Beyond these visits, travellers to Krabi can explore mangrove forests at Ban Thung Yee Peng, join marine conservation efforts around Ko Ngai, or support community-led tours on Koh Klang. These activities highlight how sustainability is no longer a niche but part of the mainstream Krabi experience.

Local businesses are also raising the bar: 119 operators have earned STAR certification, 65 hotels are registered under CF–Hotels for carbon reduction, and 16 have received Thailand Tourism Awards for responsible practices.

Community Voices and Cultural Tourism

Krabi sustainable tourism

One of Krabi’s strongest assets is its people. Eight villages—including Koh Klang, Nai Nang, and Laem Sak—are leading through hands-on initiatives like batik workshops, stingless beekeeping, and cultural exchanges. These experiences connect visitors with traditions while ensuring tourism dollars directly benefit residents.

Strict local pledges, such as bans on jet skis and mass beach furniture, further protect Krabi’s fragile ecosystems. Over the past decade, these commitments have created a shared declaration of sustainability that unites communities and tourism stakeholders alike.

Krabi’s Role in Thailand’s Future

Rubber producer in Thailand 

Krabi also reflects Thailand’s dual economy. While celebrated as a dream destination, the province is also a hub for agriculture, producing palm oil, rubber, Musang King durians, and robusta coffee. This mix of natural and cultural wealth enhances its identity as a meaningful travel destination.

The summit also reinforced Thailand’s international reputation. Through the Meaningful Travel Map of Thailand, over 45 organizations—including 11 Krabi operators—are now part of Tourism Cares’ global network. This connection extends Krabi’s influence into markets like the US, where demand for responsible travel is rising.

Conclusion: A Sustainable Road Ahead

The 2025 Global Meaningful Travel Summit proved that Krabi is more than a paradise of white-sand beaches and turquoise seas—it is a prototype for sustainable tourism. By integrating environmental stewardship, community empowerment, and cultural respect, Krabi shows that travel can be both meaningful and regenerative.

For visitors, this means that every long-tail boat ride, village workshop, or eco-tour is not just a memorable experience—it’s a contribution to a more sustainable future.

The post Krabi Prototype: Thailand’s Model for Sustainable Tourism appeared first on Asian Itinerary.

Planning your first trip to Japan can feel like opening a puzzle box: every time you lift one panel, three more appear. The good news is that Japan rewards a little structure with a lot of freedom. Build a simple skeleton of seasons, a handful of regions, and a transport plan you actually understand, and the rest—temples at golden hour, ramen at midnight, a shy hello from a shopkeeper—falls neatly into place.

If you are weighing DIY planning against a more curated approach, you can browse Japan vacation packages 2025 as a reference point, then use the guide below to tailor dates, routes, and on-the-ground moves to your style.

When to go

Spring (March to May). Cherry blossom season is Japan’s postcard moment. Blooms start in the south and roll north; exact timing varies by year and region. Expect mild days, cool evenings, and crowds in popular parks. Book hotels early if your dates line up with peak bloom. If you miss the exact week, no stress—late spring still delivers clean light, fresh greens, and comfortable walking weather.

Summer (June to August). The rainy season softens the air in June, then July and August turn hot and humid on the main island. This is festival time: lanterns, drum lines, street food, and fireworks. Coastal breezes help in places like Kamakura or Kanazawa, and mountain towns such as Takayama or Karuizawa make excellent heat escapes. Hokkaido’s short summer is cool and green, ideal for hiking and wildflowers.

Autumn (September to November). Think clear skies and crisp evenings. Typhoons can brush parts of Japan in early autumn, but the season quickly settles into gold-and-scarlet foliage, especially in Kyoto’s temple gardens and around the Japan Alps. It is a gift for photographers and walkers.

Winter (December to February). Illuminations sparkle in cities, and the north gets deep powder. Skiers gravitate to Hokkaido and Nagano, while non-skiers chase onsen towns for hot springs framed by snow. In the south, cities stay active and relatively crowd-light. Pack layers; trains and shops are warm inside.

Where to start: gateway cities and classic arcs

Tokyo is the natural gateway for many travelers. It is a cluster of villages stitched into one mega-city, each with a distinct mood. Start with contrasts: the lantern lines and temple smoke of Asakusa; the scramble and neon of Shibuya; the skyscraper views from Shinjuku; and the museum greens of Ueno. Balance big sights with small rituals—coffee in a kissaten, a morning walk through a neighborhood shrine.

Kyoto is the counterpoint. Temples and gardens are scattered across low hills and narrow lanes; the trick is to slow down. Pick a district and linger. Arashiyama at first light, the vermilion gates of Fushimi Inari outside peak hours, a tea house where time folds politely in on itself.

Osaka sits in the middle with a grin and a skewer. It is street food, river walks, and nightlife that runs later than your itinerary admits. Many first-timers use the Tokyo–Kyoto–Osaka triangle as a base arc, adding side trips that flex to weather and energy.

Easy add-ons

• Hakone and the Fuji Five Lakes for hot springs, views of Mount Fuji when skies are clear, and open-air art.
• Nara for a day of temples and gently pushy deer.
• Kanazawa for a top-tier garden, Edo-era lanes, and coastal seafood.
• Takayama and Shirakawa-go for wooden towns and thatched farmhouses in the mountains.
• Hiroshima and Miyajima for reflection at the Peace Memorial and an island torii floating at high tide.
• Sapporo and Otaru in Hokkaido for cool summers and snow-bright winters.
• Okinawa for warm seas, subtropical beaches, and a different cultural cadence.

What to see: highlights with context

In Japan, the “what” matters less than the “when” and “how.” Aim for a rhythm: one major sight when it opens, one neighborhood wander, one quiet pause, one meal you remember.

In Tokyo, consider a morning at Meiji Shrine before Harajuku wakes up; a lunchtime detour for ramen or tempura; a late-afternoon view from Roppongi Hills or Tokyo Skytree; and an evening in an izakaya where you point, smile, and let the staff steer you. Department store food halls (depachika) turn into edible museums—perfect picnic supplies for parks or shinkansen rides.

In Kyoto, put garden time on the calendar as real time, not filler. Ryoan-ji’s rock garden, moss at Saiho-ji with advance arrangements, or the quieter sub-temples of Daitoku-ji can reset a rushed day. In Gion and Higashiyama, explore side streets to avoid the densest crowds and find wood-and-paper calm one lane over.

In the Alps, Takayama’s old-town streets hum in the morning with market stalls. A bus over to Shirakawa-go sets you among steep-roofed houses built for snow. If you extend to the Tateyama Kurobe Alpine Route in season, the mountain panoramas feel like a different country.

In the west, Hiroshima’s Peace Memorial Park asks for unhurried attention; plan a quiet hour afterward. Pair it with Miyajima for coastal walks, a ropeway view, and maple-leaf pastries still warm from the griddle.

How to get around

Shinkansen basics. The bullet train is the backbone for long hops. Trains are fast, frequent, and famously punctual. You can buy individual tickets or consider a rail pass if you plan multiple intercity rides within a fixed window. Seat reservations are easy to make at station counters or machines; book them for holidays and peak seasons. On board, you can eat at your seat and there is overhead space for carry-ons.

Local trains and subways. Cities have integrated metro and rail networks with English signage. Rechargeable IC cards (like Suica, Pasmo, or Icoca) tap you through gates and work at many convenience stores and vending machines. Keep one card per person if you are traveling as a pair or family.

Buses and trams. Kyoto’s buses reach temples that subways miss; Osaka and Hiroshima have handy trams. Pay attention to boarding rules, which can flip depending on the city: sometimes you board at the rear and pay when you exit.

Luggage logistics. Coin lockers are everywhere in stations; carry a small lockable tote for overflow. For a smoother city switch, use luggage forwarding to send a suitcase overnight to your next hotel and travel light with a day pack.

Connectivity. Pocket Wi-Fi and eSIMs make navigation easy. Download offline maps and keep station names written in Japanese characters to show staff if you need help.

Air and ferries. Domestic flights are useful for Hokkaido or Okinawa legs. Ferries link islands and occasionally double as scenic detours; check seasonal schedules before committing.

Money and manners: quick wins

Cash still matters in small shops and rural areas, even as cards and mobile payments spread. ATMs in convenience stores are reliable. There is no tipping culture; a sincere thank you does the job. Keep your voice low on trains, queue neatly, and avoid eating on local subways and buses. Shoes come off in many traditional accommodations and some restaurants; look for slippers by the door. Tattoos may be restricted in some hot springs; if in doubt, ask or use a small cover.

Trash cans can be scarce. Carry a small bag for wrappers and sort recycling at your accommodation. If you borrow a tray at a food court, return it; if you spill, staff will appear with a towel and an apology you do not deserve—return the grace with a bow.

Sample itineraries you can actually follow

7 days: Golden first trip

• Tokyo 3 nights: mix neighborhoods with one day trip to Kamakura or Nikko if skies are clear.
• Kyoto 3 nights: temples early, teahouse detours, an evening wander through Gion.
• Osaka 1 night: food-first finale and easy airport access.

10 days: Classics plus mountains or Hiroshima

• Tokyo 3 nights
• Hakone or Fuji area 1 night for onsen and views
• Kyoto 3 nights
• Option A: Takayama 1 night and a Shirakawa-go peek en route to Kanazawa 1 night
• Option B: Hiroshima 1 night and Miyajima 1 night for coastal calm

14 days: Add the north or the tropics

• Tokyo 3 nights → Kyoto 3 nights → Osaka 1 night
• Then either:
  • Hokkaido loop 4–5 nights (Sapporo, Otaru, Furano/Biei in summer; Niseko/Asahikawa in winter), or
  • Okinawa 4–5 nights (Naha for culture, a beach base on the main island or ferry out to the Kerama islands).

Final cues before you book

Pick the season that matches your energy, not just your feed. If crowds drain you, lean toward early winter or late autumn. Book lodgings close to stations so you spend time wandering, not transferring. Pack lighter than you think possible and use luggage forwarding to keep moving days easy. Learn a few phrases—hello, please, thank you—and let them do quiet magic. Japan runs on small courtesies and precise systems, but it makes generous room for travelers who meet that with patience and curiosity.

Set your dates, choose a clean arc, and leave intentional blanks for serendipity. Your first trip does not have to cover everything; it just has to teach you how you like to move through Japan. The second trip starts planning itself somewhere between a lantern-lit lane and the soft chime of a station melody.

The post First-Time Japan Guide: When to Go, What to See, How to Get Around appeared first on Asian Itinerary.

Ronaldo and Saudi’s “Unreal Calendar”

Saudi Arabia has taken another bold step in positioning itself as a leading global destination with the launch of its “Unreal Calendar” tourism campaign, headlined by none other than football legend Cristiano Ronaldo.

As Saudi’s most high-profile resident and star striker for Riyadh’s Al-Nassr club, Ronaldo is more than just the face of football in the kingdom—he has now become the ambassador for a broader story: one where Saudi Arabia blends sports, culture, and entertainment to attract visitors worldwide.

The campaign is targeted at audiences in Europe, India, and China, making use of digital platforms, television, social media, and online travel agencies.

“I Came for Football, I Stayed for More”

The campaign’s tagline, “I Came for Football, I Stayed For More,” sums up the message perfectly. While football might be the initial attraction, Saudi Arabia now offers a calendar packed with global sporting events, cultural festivals, music performances, fashion shows, and film screenings.

Ronaldo himself appears across the campaign, attending events and sharing his admiration for the kingdom. “What I admire most about Saudi is how it honours its roots while building for the future. From camels to horses, racing to esports, from the desert to the stadium—this is a place where every young athlete can dream big,” he says.

Spotlight on Major Global Events

The “Unreal Calendar” doesn’t just highlight what’s happening today, but what’s to come. Saudi Arabia is preparing to host some of the world’s most prestigious events, including:

• FIFA World Cup 2034

• AFC Asian Cup 2027

• Riyadh Fashion Week

• Red Sea International Film Festival

These events are designed to position the kingdom as a year-round tourism hub, where international visitors can experience both world-class entertainment and deep cultural heritage.

Curated Travel Packages for Visitors

To make things easier for global travelers, the campaign promotes custom-designed travel packages, allowing visitors to explore Saudi’s attractions while attending their chosen events. This approach ensures that the journey is not just about sports or festivals, but about experiencing the country as a whole—its landscapes, traditions, and hospitality.

Saudi’s Tourism Ambitions

Saudi tourism campaign

Saudi’s Minister of Tourism and STA Chairman Ahmed Al-Khateeb highlighted the nation’s ambition, stating: “Today, Saudi is cementing its place as a global destination that combines cultural authenticity, warm hospitality, and the thrill of world-class events.”

With a target of welcoming 150 million visitors by 2030, Saudi Arabia is clearly accelerating its tourism strategy, transforming itself into a powerhouse of cultural and sporting tourism.

Ronaldo’s Ongoing Role

This isn’t Ronaldo’s first collaboration with the Saudi tourism sector. Earlier in 2025, he appeared with fiancée Georgina Rodríguez in a campaign promoting Aroya Cruises, Saudi’s luxury cruise line.

Now, with “Unreal Calendar,” he continues to embody the kingdom’s message to the world: Saudi Arabia is more than football—it’s a place of diverse, unforgettable experiences.

For more information, visit the Saudi Tourism Authority.

The post Ronaldo Headlines Saudi Arabia’s New Tourism Campaign appeared first on Asian Itinerary.

Laos has officially stepped into the spotlight as one of Southeast Asia’s fastest-growing travel destinations, joining regional neighbors like Vietnam, Thailand, Malaysia, Cambodia, and Singapore. With its breathtaking landscapes, deep-rooted traditions, and ongoing infrastructure improvements, the country is proving to be more than just an off-the-beaten-path escape — it is now a global tourism contender.

Record-Breaking Growth

According to the United Nations World Tourism Organization (UNWTO), Laos recorded a remarkable 25.3% increase in international visitors in 2024, ranking 13th worldwide for tourism growth. The country welcomed over 4.1 million travelers, nearly one million more than the previous year.

Most tourists continue to arrive from Thailand, Vietnam, and China, drawn by cultural similarities, geographical proximity, and improved regional connectivity. By July 2024, Laos had already welcomed 2.3 million tourists, putting it on track to surpass its ambitious goal of 4.3 million visitors by 2025.

Why Travelers Are Choosing Laos

Laos offers a unique blend of natural beauty and cultural depth

Laos offers a unique blend of natural beauty and cultural depth, making it a standout in Southeast Asia. From the mystical Plain of Jars and the cascading waterfalls of the Bolaven Plateau to the serene flow of the Nam Ou River, the country’s landscapes are among the most pristine in the region.

Its cities, meanwhile, carry an aura of timeless charm. Luang Prabang, a UNESCO World Heritage Site, enchants visitors with golden Buddhist temples and colonial architecture, while the capital Vientiane balances tradition with modernity. This duality has positioned Laos as a destination for travelers seeking both authenticity and comfort.

Infrastructure and Accessibility

Recent investments in airports, highways, and public transportation are making Laos more accessible than ever. Improved flight connections, upgraded road networks, and better hospitality services are helping the country cater to growing numbers of international visitors.

This infrastructure boost is not only easing travel within Laos but also strengthening ties with its ASEAN neighbors, creating opportunities for multi-country itineraries across Southeast Asia.

Sustainable and Diverse Tourism

Laos’ government is prioritizing sustainable tourism as part of its long-term growth strategy. Eco-tourism, adventure activities, and community-based initiatives are being developed to diversify travel experiences while preserving cultural and environmental heritage.

Adventure seekers can trek through lush national parks, explore remote caves, or kayak along the Mekong, while culturally inclined travelers can immerse themselves in traditional festivals, handicraft workshops, and Buddhist ceremonies.

Tourism as an Economic Driver

Tourism has become a pillar of Laos’ economy, generating opportunities for local businesses and communities. Artisans, farmers, and small entrepreneurs benefit directly from visitor spending, whether through handicrafts, farm-to-table dining, or eco-lodges.

With a population of just over 7 million, Laos is proving that even small nations can achieve global recognition by focusing on authenticity and sustainable growth.

Laos in the Global Tourism Context

While established destinations like France — which drew over 102 million visitors in 2024 — remain at the top, emerging markets such as Laos are reshaping global travel dynamics. Alongside high-growth countries like South Korea, Japan, and Chile, Laos is carving out its place as a rising star for travelers eager to discover new horizons.

Looking Ahead

With its unspoiled landscapes, rich cultural tapestry, and strategic tourism investments, Laos is positioning itself as a must-visit destination in Southeast Asia. As the country continues to balance modernization with authenticity, its role in the region’s tourism boom is set to grow even further.

For travelers, Laos offers a rare opportunity: to experience a destination still deeply connected to its roots while embracing a future of sustainable tourism.

Watch Fantasia Asia VIDEOS on Laos HERE:

The post Laos Tourism Boom: Southeast Asia’s Rising Star appeared first on Asian Itinerary.

When choosing where to stay, eat, or explore in Thailand, travellers often face a flood of options. From bustling Bangkok hotels to seaside restaurants and remote adventure tours, it can be challenging to know which businesses truly deliver safe and reliable service. To address this, the Tourism Authority of Thailand (TAT) has launched a new certification: the Trusted Thailand Stamp, a nationwide initiative designed to highlight operators that meet the country’s highest standards of safety and service.

A Nationwide Commitment to Traveller Confidence

The initiative was officially introduced in Bangkok on 27 August 2025 by Vice Minister of Tourism and Sports Jakkaphon Tangsutthitham and TAT Governor Thapanee Kiatphaibool, in collaboration with government agencies and key tourism partners.

Speaking at the launch, Jakkaphon emphasised that safety remains at the core of Thailand’s tourism policy. With China ranking as a key source market, the government is determined to reassure travellers that Thailand offers secure and trustworthy experiences.

“This launch reflects an invitation to all tourism operators, partnered agencies and stakeholders to work together in advancing Thailand’s tourism towards safe, secure and sustainable growth,” he said.

Governor Thapanee added that the Trusted Thailand Stamp will not just be symbolic. Instead, it will serve as a practical mechanism to restore traveller confidence while ensuring Thai tourism keeps pace with international safety benchmarks.

What the Trusted Thailand Stamp Stands For

Jakkaphon Tangsutthitham, Vice Minister of Tourism and Sports (fourth from left), and Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand (fifth from right), preside over the official launch of the ‘Trusted Thailand’ safety stamp, joined by representatives from key government agencies and partners at the event in Bangkok. Photo Credit: Tourism Authority of Thailand

Businesses that qualify for the Trusted Thailand Stamp will be evaluated across four core areas:

1. Site Safety – including CCTV, emergency preparedness, and adherence to health and security standards.

2. Secure Financial Transactions – ensuring customer data protection and trustworthy booking systems.

3. Foreign Language Support & Visitor Care – with multilingual staff and proper customer service training.

4. Safe Mobility & Accessibility – making transport, transfers, and facilities secure and inclusive for all visitors.

This broad approach guarantees that the stamp is not only about physical security but also about building trust at every stage of the travel experience — from making a booking to enjoying a day trip.

Rollout and Certification Process

The programme will be rolled out in stages. A mini-site will go live in September 2025, offering:

• A self-assessment platform for businesses aiming to apply for the stamp.

• A public directory of certified operators, making it easy for travellers to choose trusted hotels, restaurants, attractions, and service providers.

The nationwide certification will begin in October 2025, accompanied by workshops, safety forums, and promotional campaigns across short-haul and long-haul markets.

Why This Matters for Travellers

For international visitors, the Trusted Thailand Stamp offers peace of mind. In a destination as diverse and vibrant as Thailand, travellers will be able to identify operators that meet government-backed standards of safety, security, and customer care.

This will be particularly relevant for families, first-time travellers to Asia, and those booking adventure tourism activities such as trekking, diving, or eco-tours — where safety standards vary greatly. The stamp also aligns with the growing demand for sustainable and responsible tourism, ensuring Thailand’s rapid growth does not come at the expense of traveller security.

A Step Toward Sustainable Tourism Growth

Beyond safety, the Trusted Thailand Stamp represents Thailand’s effort to balance its booming tourism sector with sustainability and quality assurance. With over 30 million international visitors in 2024 and projections to surpass that in 2025, ensuring high-quality standards is essential to maintaining Thailand’s reputation as one of the world’s top travel destinations.

The initiative signals a forward-looking approach: positioning Thailand not only as a country rich in natural beauty and cultural treasures but also as a place where safety and trust are guaranteed.

Planning Your Trip

Travellers interested in learning more about the programme and exploring certified businesses can visit the Tourism Authority of Thailand’s official portal. The directory will be updated regularly, helping visitors make informed choices as they plan their holidays.

The post Look Out for the New “Trusted Thailand” Stamp appeared first on Asian Itinerary.

DidaTravel – a tech-driven global travel distribution company – has shared key hotel booking trends from China’s Golden Week holiday period.

China’s outbound travel continues its rapid recovery, with hotel bookings for trips abroad showing impressive growth. According to DidaTravel’s latest data, during the Golden Week holiday, when many Chinese travelers take a seven-day break from October 1 to October 7, hotel bookings surged across various regions compared to last year: up by 190% in the Americas, 78% in Europe, 77% in Asia-Pacific, and 106% in the Middle East. 

The average hotel stay duration for international travelers remained stable at around two nights, consistent with pre-pandemic trends. While Average Daily Rates (ADR) showed a slight increase in the Middle East, they were marginally lower in other regions compared to last year.

As of October 8, the top 20 most popular international destinations for Chinese travelers during the Golden Week holiday were Japan, Thailand, Malaysia, South Korea, Indonesia, Singapore, the United States, Italy, Vietnam, the United Arab Emirates, the United Kingdom, France, Spain, Switzerland, Germany, Australia, Turkey, Iceland, the Philippines, and New Zealand. 

Among international cities, the most booked destinations were Bangkok, Tokyo, Singapore, Osaka, Kuala Lumpur, Seoul, Pattaya, Kyoto, Kota Kinabalu, Jeju, Karon, Dubai, Paris, Patong, Phuket, Abu Dhabi, Chiang Mai, Rome, Milan, and London. For domestic travel, top destinations included Hong Kong, Shanghai, Guangzhou, Beijing, and Macau. These destinations provide a wide variety of experiences, ranging from breathtaking natural landscapes to vibrant cultural heritage, world-class events, gourmet dining, and exceptional shopping. 

Stone Fan, President of DidaTravel, commented, “The evolving preferences of Chinese travelers signal a new era for the global travel industry. At DidaTravel, we not only prepared for the resurgence of outbound tourism but are also helping to shape it. By leveraging our insights and technology, our commitment remains steadfast in redefining how the world connects with Chinese travelers, creating seamless, enriching journeys that reflect their growing desire for exploration and discovery.”

*All data in this release is based on DidaTravel’s accommodation booking data for the 2024 Chinese Golden Week holiday period, a peak travel season when most Chinese people enjoy an average of seven days off.

About Dida Travel:

DidaTravel is a tech-driven global travel distribution company that was founded in 2012. The company is headquartered in Shenzhen, China and has over 700 employees in 13 offices globally.

The company works with over 35,000 travel buying clients around the world, including travel agencies, tour operators, wholesalers, OTAs, travel management companies (TMCs), and airlines. The company has a portfolio of over 75k competitively sourced direct hotel contracts, as well as 1.5 million accommodation products provided by 600+ global suppliers, covering more than 200 countries/regions.

Additionally, the company offers over 50,000 tours & activities product and connects with 500+ airlines flying to more than 20,000 destinations around the world.

Company website: https://www.didatravel.com/home

LinkedIn: https://www.linkedin.com/company/didatravel

The post Chinese travellers fuel global hotel bookings appeared first on Asian Itinerary.

In a recent announcement, Thailand is on track to welcome a staggering 25 million tourists by the year end, offering a much-needed booster to the economy. This follows a significant surge in Thai tourism, exceeding 12 million arrivals recorded late last month, as relayed by deputy government spokeswoman Traisuree Taisaranakul.

Between January and June 25 of this year, the kingdom saw a record-breaking 12.46 million tourists, marking a phenomenal increase of 539% over the same period in the previous year. The bulk of these visitors hailed from Malaysia – totalling 1.9 million. China followed with 1.3 million tourists, then Russia, South Korea, and India with 784,428; 741,909; and 732,523 visitors respectively.

This unprecedented surge in the number of tourists matches up with the rise in airport usage reported by the Airports of Thailand starting from October of the previous year – the beginning of their fiscal year. The six busiest airports during the October to May period include Suvarnabhumi, Don Mueang, Chiang Mai, Chiang Rai, Phuket and Hat Yai – collectively welcoming an impressive 34.3 million, marking a staggering 635% growth year on year. The airports recorded handling of 202,700 flights – both international and domestic, a substantial 175% leap from the number reported in the same time frame the previous year.

The deputy government spokesperson said: “Tourism represents a primary push for the growth of the economy for the rest of the year.” She further cited the Fiscal Policy Office, predicting that tourist arrivals will exceed two million a month in the final quarter of this year, as airlines ramp up their schedules for the winter season.

Prime Minister Prayut Chan-o-cha is reportedly instructing state agencies to eliminate obstacles currently impeding Thai tourism, including travel restrictions. A particular focus is being placed on likely improvements through enhanced interdepartmental cooperation involving the Ministry of Foreign Affairs (MOF), the Tourism and Sports Ministry, the Tourism Authority of Thailand (TAT) and the Royal Thai Police.

Aiming high, the government is targeting a figure of 25 million tourists this year. The potential revenue from Thai tourism stands at 1.5 trillion baht. The TAT remain optimistic about achieving the ambitious target, partly driven by an expected influx of five million Chinese tourists, reported Bangkok Post. As part of these efforts, the TAT and the MOF are joining forces to launch the Visa Pre-screening System (VPSS) later this month, aimed at expediting visa applications for foreign tourists.

The Tourism and Sports Minister, Phiphat Ratchakitprakarn, announced the deferral of a proposed tourist tax to January of the following year. The proposed tax initially agreed for June 1, involves a 300 baht tax for airborne tourists and 150 baht each for those arriving by land or sea. The revised taxation plan is set to be assessed by the new government to boost Thai tourism.

Source: www.thethaiger.com

The post Thai tourism surge: 25 million visitors forecasted appeared first on Asian Itinerary.

The Tourism Authority of Thailand (TAT) anticipates that by the end of this month, Thailand will have welcomed 10 million foreign tourists, with at least 2 million visitors per month expected during the low season.

TAT Governor Yuthasak Supasorn stated that Thailand has consistently recorded over 50,000 arrivals daily, indicating that the monthly minimum rate of 2 million visitors during the low season is achievable.

As a new government is being formed, the TAT is optimistic that the incoming prime minister will help develop tourism by promoting fair distribution in the tourism supply chain. Currently, only certain groups, primarily large players, are benefitting from the growth in tourism. Inclusive growth, along with plans to attract high-quality tourists and increase the length of stays, would also enhance the country’s competitiveness.

Regarding the visa application process for Chinese tourists, Yuthasak confirmed that the limit remains at 84,000 approvals per day. All relevant authorities are working to resolve this issue, communicating with Chinese agents through TAT’s China offices to ensure they are well-prepared with the necessary documents to expedite the approval process.

Yuthasak expressed hope that these obstacles will be overcome by the third quarter or by August, as the high season for the Mice (meetings, incentives, conventions and exhibitions) segment is fast approaching. TAT maintains its target of receiving 5 million Chinese tourists this year, as many independent travellers are also arriving via the visa-on-arrival channel, coupled with a significant increase in flight capacity throughout the year.

Yesterday, TAT signed a memorandum of understanding on promoting net zero tourism with the Thailand Greenhouse Gas Management Organization and Thairath. The agreement aims to foster collaboration in the tourism industry towards sustainable tourism goals, focusing on supply chain development and raising awareness through seminars.

Yuthasak stated that TAT hopes to establish a tourism carbon exchange market by 2030, allowing operators to buy and sell carbon credits to achieve the net zero tourism objective, reports Bangkok Post.

The post Thailand on track for 10 million tourists appeared first on Asian Itinerary.

In Asia’s first international destination recovery initiative post-COVID-19, the Phuket Hotels Association and global hospitality branding agency QUO have joined forces to craft an aspirational relaunch campaign aimed at reviving travel to Phuket.  The Imagine Phuket campaign focuses on the sights, sounds, feelings, tastes and – most importantly – emotions that Phuket evokes in fans around the world, making them yearn for all they have missed during the global pandemic.

Motivated by a desire to restore the island’s tourism industry and save jobs, Phuket Hotels Association kicks off the campaign with a fresh logo and video, designed to evoke in travellers how incredible it will feel when they can share a perfect vacation with loved ones again.

The initiative enables island hotels to come together with one voice and one message. Each property will be given the creative resources to personalize videos, images and logos with their own branding, creating bespoke versions of the campaign’s inspiring message. By reaching the combined audiences of 75 participating hotels in the private sector, there is the rare opportunity for authentic, large-scale virality.

Phuket has been one of the hardest-hit destinations in Thailand, and hotels have struggled to reopen. In a press conference on 10 June, Phuket Chamber of Commerce President Thanusak Phungdet told reporters that COVID-19 had already cost the island over THB 120 billion (USD 3.9 million) in lost income, with losses expected by to reach THB 280 billion (USD 9.1 million) by the end of the year if the situation doesn’t improve. But despite unemployment increasing by over 34% YoY, according to local reports, island residents remain resilient. This campaign seeks to be the first small step toward recovery.

With Phuket Airport open, and Thailand poised to reopen to international travel this summer, Imagine Phuket reminds viewers of the flavours of Thai food, the dreamlike limestone karsts of the landscape, the beguiling smiles and the feeling of freedom that comes with every visit to Phuket.

“Phuket is the leading resort destination in Asia and one of the most loved resort destinations anywhere in the world,” says Anthony Lark, president of Phuket Hotels Association. “Our members have come together with QUO to create a campaign, in both English and Thai, to evoke the soul of the destination,” said Lark.

As Asia’s most-visited island destination, with over 10 million arrivals last year, Phuket is among the first to embark on a significant relaunch. In the months after reopening, Phuket’s hotel industry is hoping that it will be able to attract many of Thailand’s 20 million domestic travellers.

“The Imagine Phuket video, and integrated social media campaign, are designed to drive emotion,” said QUO CEO David Keen. “We know that there is a massive desire to travel again, both locally and internationally. Our intent is to bring the story back to Phuket.”

Aimed at the international market, the campaign will reach the audiences of the best-known hotels in Phuket. From signage to buttons to long and short videos, each hotel will invite the world to dream, plan, envision and – above all – to Imagine Phuket with hope and anticipation.

About Phuket Hotels Association

Phuket Hotels Association President, Anthony Lark

The Phuket Hotels Association is a non-profit organization comprising 75 hotel members; a broad spectrum of hotels who have joined together to: promote Phuket island as a destination; raise awareness of Phuket as a safe and quality leisure and MICE (meetings, incentives, conventions and exhibitions) destination; educate local Phuket residents through the association’s scholarship fund, and also assist and educate with environmental best practices to reduce any harmful impact that tourism has on the island.
For more information about Phuket Hotels Association, please visit https://www.phukethotelsassociation.com.

QUO CEO David Keen

About QUO
From concept to creation, QUO offers branding services with soul. We build culture-defining brands for a diverse, global clientele with the belief that every organisation has a soul worth uncovering. We are a collective of creatives with global hospitality expertise. We bring creativity, flair and decades of experience to every brand we work with. Let us define your brand.

The post Imagine Phuket campaign under way appeared first on Asian Itinerary.