Zenmaya Oceanfront Phuket, Trademark Collection by Wyndham invites guests to celebrate Thailand’s biggest festival with the “Foam & Flow” Songkran warm-up pool party on 12 April 2026, from 1pm to 6pm. The party will feature competitive yet friendly water fights, electrifying beats from a live DJ, and a variety of poolside games and activities designed to capture the spirit and essence of the Thai New Year. Public guests can join the celebration for THB 995 per person, which includes a THB 700 credit redeemable for food and beverages. Club Wyndham Asia members enjoy complimentary entry and an exclusive 20% discount on food and beverages, excluding alcohol. Throughout the event, the resort’s Zeabreeze Pool Bar will serve a curated selection of refreshing drinks, while a variety of snacks will be available poolside to keep guests energised as they dance and mingle. “Songkran is a time of renewal and joy, and there is no better way to embrace the spirit of the festival than by bringing people together for a spectacular celebration by the sea,” said Payap Senawana, General Manager of Zenmaya Oceanfront Phuket. “We invite everyone to join us for an afternoon of music and fun. It’s an opportunity to celebrate, meet new friends, and enjoy the exceptional amenities our property is known for.” Nestled along Phuket’s picturesque west coast, Zenmaya Oceanfront Phuket is one of the island’s most stylish boutique hotels. The resort boasts a large infinity pool and four shared pools accessible through select rooms and suites, a gym, restaurant and bar. Guests can choose accommodation featuring private balconies or terraces, with options such as rainfall showers, pool access, and Jacuzzi soaker tubs. The resort is situated just five minutes from the heart of Patong’s nightlife, making it the perfect hub for holidaymakers. Zenmaya Oceanfront Phuket is also an Associate Resort of Club Wyndham Asia, the region’s premier travel membership and lifestyle club, offering members exclusive activities and access to a vast network of hotels and resorts worldwide. The resort is managed by Travel + Leisure Co., a leading leisure travel company, providing more than six million vacations to travellers worldwide each year. For more information or to make a booking, contact Zenmaya Oceanfront Phuket at +66 76 336 888 or email rsvnmgr@zenmayaphuket.com.  

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AirAsia MOVE, Asia’s Best Travel Booking App as voted by World Travel Tech Awards, has revealed new insights into how different generations of Thai travelers plan their Songkran getaways—highlighting clear distinctions between Gen Z and Baby Boomers in terms of booking behavior, preferred destinations, and travel style.According to platform data, Gen Z travelers (born 1997–2012) are embracing mobile-first, last-minute, and experience-driven travel. In contrast, Baby Boomers (born 1946–1964) prefer premium comfort, planned itineraries, and cultural immersion.While Gen X and Millennials born in the middle of these generations, likely choose a mix of both. Gen Z: Budget-Friendly, Spontaneous, and Experience-Driven Gen Z travelers prioritize flexibility and value-for-money experiences, with 80% booking via smartphones and 24% making last-minute hotel reservations. Notably, 20% of Gen Z travelers opt for solo or backpack travel, seeking independence over structured tours. Top preferences among Gen Z: Budget accommodations – 30% choose hostels, boutique hotels, or capsule hotels. Unique experiences – 70% look for nature escapes, hidden cafés, or local workshops. Top domestic destination: Chiang Mai – attracting 30% of Gen Z domestic travelers with its eco-hostels, backpacker culture, and outdoor adventures. Top international picks: Osaka (8%) and Da Nang (5%) – popular for food, pop culture, and adventure activities. Baby Boomers: Premium Comfort and Cultural Travel Meanwhile, Baby Boomers lean toward well-planned trips, luxury stays, and cultural depth. Over 50% book accommodations at least three weeks in advance, and more than 40% stay in 4- to 5-star hotels or resorts. Top preferences among Baby Boomers: Packaged tours and pre-planned itineraries – chosen by 55%. Full-service stays – 35% prefer accommodations with spas, dining, and transfers. Cultural and fine dining experiences – favored by 74%. Top international destinations: Japan (14%) – Kyoto ranks highest with its historical charm and luxury ryokans. Vietnam (12%) – Hoi An’s blend of heritage and premium resorts appeals to this group. Thailand (49%) – Bangkok remains popular, particularly riverside hotels, Michelin-star restaurants, and dinner cruises. Booking Behaviors Highlight Generational Divide Gen Z is 45% more likely than Boomers to book stays close to major attractions, seeking convenience and spontaneity. In contrast, Baby Boomers prioritize tranquil surroundings and personalized services, with 95% higher usage of concierge and private tour options. While Boomers value certainty and structure, Gen Z embraces flexibility and real-time decision-making—two travel styles that reflect different life stages and priorities. Songkran Travel Deals for Every Generation Whether you’re an adventurous Gen Z traveler, Gen X, A Millennium seeking leisure or adventure,  or a Baby Boomer seeking relaxation and cultural depth, AirAsia MOVE makes planning seamless and affordable for everyone from any generation with exclusive Songkran promotions. Songkran Hotel Deal: Book SNAP! (Flight + Hotel) and get up to THB850 OFF* on all packages. Just use a VISA card to pay and enter the promo code SNAPNOW at checkout to unlock this special offer. Booking period: Now until 13 April 2025 Available exclusively on AirAsia MOVE. *Apply promo code SNAPNOW to get THB450 OFF with a min. spend of THB7,700. Visa cardholders get extra THB400 off on min. spend of THB6,200. Limited daily redemption. T&C apply. AirAsia MOVE offers a one-stop app for travel, with access to over 700 airlines and 900,000+ hotel partners worldwide—making it easier than ever to book your trip, your way. Follow us for the latest travel updates and deals: Instagram & TikTok: @airasiamove Facebook: @airasiamove Download the AirAsia MOVE app on the Apple App Store, Google Play Store, or Huawei AppGallery.

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SIAM Songkran Music Festival Returns Bigger and Better in 2024! One Asia Ventures, a Thai leading music and concert organizer with over 9 years of experience, rings in the Thai New Year festivities with the highly anticipated return of the SIAM Songkran Music Festival 2024 by partnering with global powerhouses, showcasing the best of Thainess through a dynamic international music festival on a global stage. Bringing over 30 world-famous DJs led by MARTIN GARRIX, ZEDD, STEVE AOKI, and TIESTO to an unparalleled Asian music phenomenon in a 4-day extravaganza from April 12th – 15th at Bangkok‘s RCA CENTRAL PARK, it promises a unique “New Songkran” for both locals and international visitors. In 2024, SIAM Songkran is set to elevate the festivities to unprecedented heights by transforming RCA CENTRAL PARK, Bangkok, renowned as the capital of Party Goers, into an expansive area exceeding 12 rai, the venue will undergo extensive renovations, including the resurfacing of over 16,000 square meters to create a sprawling Songkran Dance Hall. Also, enhancements in both production and operations, evolving into a comprehensive system. Under the theme of “The Celestial Odyssey,” the festival promises a journey to a new world under the stars, from pulsating EDM to captivating Thai performances. In a groundbreaking collaboration, SIAM Songkran Music Festival has partnered with the esteemed Thai team, Monday on December (MOD), and the world-renowned ‘Live Legends’ team from the Netherlands to craft a breathtaking stage and showcase performances by renowned artists, backed by an investment exceeding 200 million baht. This investment will ensure state-of-the-art light and sound technologies, guaranteeing an unforgettable festival ambiance for all attendees. Additionally, a revolutionary 360-degree water splash system will be implemented to combat the heat, ensuring that dancing revelers remain cool and refreshed throughout the event. With an anticipated attendance surpassing 80,000 individuals from across the globe. The highlight of the event features a lineup of over 30 world-class DJs, offering a diverse musical experience spanning various genres. Notable names include Headliners: MARTIN GARRIX, ZEDD, and TIESTO; Special guest: STEVE AOKI; International Support: 22 BULLETS, CAT DEALERS, CHRIS AVANTGARDE, MANDY, MARLO SUNNERY, JAMES & RYAN, MARCIANO TPA, VINI VICI, WAX MOTIF, and numerous other artists, all set to debut their performances in Thailand for the first time. The SIAM Songkran Music Festival 2024 aims to be a premier destination for travelers seeking to gather, discover new experiences, and celebrate the nation’s soft power through a blend of indigenous arts and culture, traditional Thai massage, dance performances, and Muay Thai exhibitions to captivating long drum spectacles, temple festival, and street food. The festival will also feature environmentally conscious activities geared towards global conservation efforts. During the press conference held on March 18, 2024, Mr. Rachata Thunyavuthi, Chief Executive Officer and Founder of One Asia Ventures Co., Ltd., stated, “SIAM Songkran Music Festival transcends the typical EDM scene by embodying the essence of Thai heritage to an immersive journey into the multifaceted Thai Songkran tradition. Aligned with UNESCO‘s recognition of “Songkran in Thailand” as a representative of humanity’s intangible cultural heritage for 2023, we are poised to catapult Thai Songkran onto the global stage. We take pride in offering a festival that remains true to Thai artistry, catering to the diverse preferences of modern audiences seeking authentic enjoyment of music, art, and the vibrant spirit of Thai culture,” Furthermore, during the press conference, the unveiling of the Art Toy: SIAM Songkran “ONGTHEP” took place—a remarkably creative collection merging Thai culture with art in the form of Art Toys. Crafted by The Siam Songkran team under the concept of “Belief” (Mutelu) and the robust “Faith” inherent in Thai culture, translating them into unique Art Toys that are simple yet profound. The ONGTHEP collection comprises 7 distinct types: Garuda, Naga, Yaksa, Monkey (Phra Pali), Golden Boy (Kuman Thong), Ganesh, and a Special Character—a secret addition exclusively revealed at the Siam Songkran Music Festival 2024.  This serves as yet another demonstration of Thailand’s soft power, enhancing its global recognition. Prepare for a splashtastic Songkran extravaganza at the Siam Songkran Music Festival 2024, taking place from April 12th to 15th, 2024, at RCA CENTRAL PARK in Bangkok, Thailand. Secure your tickets now by visiting https://siamsongkran.info or https://www.ticketmelon.com/oneasia/siamsongk

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Mark your calendars and prepare to be dazzled! The highly anticipated Siam Songkran Music Festival 2024 is set to explode onto the scene, taking place from April 12th to 15th at RCA CENTRAL PARK, Bangkok, Thailand. A four-day odyssey of pulsating beats, captivating performances, and unforgettable memories under the Thai sky awaits. Launched in 2019, the Siam Songkran Music Festival is the first of its kind, aiming to attract tourists from around the world by showcasing the best of Thainess alongside electrifying EDM performances. The inaugural event in 2019 and its 2023 edition received rave reviews across Southeast Asia, solidifying the festival’s potential as a must-attend cultural and musical experience. Organized by One Asia Ventures Co., Ltd., a leading force in music festivals and concerts with over 9 years of experience across Southeast Asia. The Siam Songkran Music Festival in Thailand is a vibrant celebration that blends the traditional Thai New Year, Songkran, with contemporary electronic dance music (EDM) culture. Held annually in April, during the height of the Songkran festivities, the event transforms the streets of Bangkok into a pulsating playground of music, color, and revelry. At the heart of the festival is its dynamic lineup of local and international DJs and artists, who deliver electrifying performances across multiple stages. From EDM and house to techno and trance, the festival caters to a diverse range of musical tastes, ensuring there’s something for everyone to groove to. In addition to the music, the Siam Songkran Music Festival offers attendees a chance to partake in traditional Songkran rituals, such as water splashing and paying respects to elders, creating a unique fusion of old and new traditions. Colorful water fights break out throughout the festival grounds, symbolizing the washing away of the past year’s misfortunes and welcoming the new year with a fresh start. Beyond the music and water festivities, attendees can also indulge in a variety of culinary delights from local food vendors, shop for artisanal crafts and souvenirs, and immerse themselves in the vibrant atmosphere of Thailand’s most famous New Year celebration. With its blend of music, culture, and celebration, the Siam Songkran Music Festival offers a one-of-a-kind experience that captivates both locals and visitors alike, making it a must-attend event for anyone looking to ring in the Thai New Year in style.  

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Floating Markets and Candlelit Dinners on Koh Samui      To mark Thai New Year on April 13-15, luxury resort Banyan Tree Samui will recreate a “Floating Market” theme at The Edge restaurant, a venue that offers guests a panoramic vista of the bay and sapphire blue sea. And for one night only on April 13, the hotel’s stunning beachfront restaurant Sands will host a Samui Street Market Buffet including a traditional Bamboo Dance and a fire show. Price is THB 2,300 nett per person. To round off the Songkran holiday feeling on April 15, Sands will host an International BBQ Night (Price THB 2,900 nett per person) which will include live music and a beachfront fire show. And throughout Thai New Year, Banyan Tree Samui’s signature restaurant Saffron will play host to a Songkran Celebration Set Menu with Candlelight Thai Dancing from 8pm to 8:30 pm each evening from April 13 to 17. Price is THB 2,650 nett per person (including wine). For all reservations and inquiries, write to: sands-samui@banyantree.com or telephone: +66 077 915 333. Pool Party Makes a Splash in Chiang Mai to Celebrate Songkran Meliá Chiang Mai will host a pool party on April 13 to mark Songkran, featuring five DJs from entertainers Elevate CNX, beverage promotions, a barbecue, lucky draw and more. The Songkran Festival Pool Party will be staged from 2-9pm at the urban hotel’s picture-perfect swimming pool on the first floor above the lobby. Executive chef Suksant Chutinthratip (Billy) and his team will serve a selection of grilled items alongside truffle popcorn and freshly made churros with chocolate sauce. Priced at THB 800 net per person inclusive of a glass of beer or mixer shots and entry in the lucky draw, the party is open to anyone over the age of 20. For further information or to make a reservation call +66 (0) 52 090 600 or email fb@meliachiangmai.com.

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Suspended due to Covid for the past two years, the people of Thailand will be in a celebratory mood this Thai New Year when they take to the streets to make merit, join parades, and of course, go slightly delirious with water fights. The annual Songkran Festival is back, and it will be wet n’ wild all across Thailand from April 13-15. For those who prefer to keep their feet on dry land for this holiday, here are a few luxury escapes: Banyan Tree Samui This idyllic getaway is tranquil, refined and isolated – everything you need to bodyswerve the pandemonium of the water fights. But that’s not saying there won’t be fun: Banyan Tree Samui is planning three days of frivolity for all the family, beginning on April 13 with a Splash Party on the resort’s exclusive beachfront, including free-flow drinks, snacks and ice-cream (Price: 799THB per head; free for children under 12). The following evening, a street market will be set up on the beachfront lawn. Entertainment will include the traditional Lao Kratop Mai folk dance with bamboo rods (Price 1,550 nett per person; free for kids under 12). Finally, on April 15, a High Tea Buffet will be rolled out at Saffron Restaurant, perched high above the resort and commanding a spectacular view of the sea.(Price: 1,550 THB nett per couple, including a complimentary Sanctuary Day Pass). And throughout the week, Saffron Restaurant will host a special 5-course set menu every evening, featuring authentic Thai cuisine (2,100 nett per person). For reservations and inquiries,email: samui@banyantree.com, or call 077-915-333. Meliá Chiang Mai The first five-star hotel to debut in Chiang Mai since the onset of the global pandemic, Meliá Chiang Mai will make a splash when it opens its doors for business on April 10 this year. The urban hotel, that towers over the Ping River and bustling Night Bazaar, is celebrating its first Songkran with a special promotion for Thai residents and expats. Anchored by a two-night stay in a Meliá Room, Meliá Chiang Mai’s offer includes daily breakfast for two, a roundtrip airport transfer from and to Chiang Mai International Airport, and a complimentary cocktail for two at 360-degree rooftop bar Mai The Sky Bar. Like a jewel in a crown, Mai The Sky Bar on the hotel’s 22nd floor features two bars connected by a glass bridge and affords spectacular views of the River Ping to the city’s east and famed Doi Suthep Temple on the mountaintop to the west. As part of the promotion, one child below 12 years of age stays for free inclusive of breakfast. With a booking period from now until April 16, and a stay period from April 10-30, the Songkran offer is priced at THB 4599 nett per room, that is then priced at THB 2760 nett when the We Travel Together campaign is applied. Email reservation.chiangmai@melia.com or call 052 090 699.    

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