DidaTravel – a tech-driven global travel distribution company – is pleased to announce that during the ITB tradeshow in Berlin it signed a Memorandum of Understanding (MOU) to enter into a strategic partnership with Visit Oman – the National Travel Operator – to promote the country to DidaTravel’s network of 25,000+ travel trade partners in China. The MOU outlines potential areas of collaboration between DidaTravel and Visit Oman, which include DidaTravel offering Visit Oman’s varied portfolio of contracted properties, transfers, and experiences to their extensive B2B network through API integration. As a result of this agreement Visit Oman will also be able to access DidaTravel’s consolidated portfolio of high value, yet hard to reach, Chinese travel trade customers. The two companies will embark on joint marketing initiatives to increase brand awareness and drive travel demand from China to Oman. Jinyan Li, VP Global Account Management at DidaTravel commented “We are thrilled to partner with Visit Oman and leverage our B2B distribution network to introduce the beauty and cultural richness of Oman to our extensive network of travel partners in China. This collaboration holds immense potential to foster cultural exchange and strengthen ties between our nations”. About DidaTravel DidaTravel is a tech-driven global travel distribution company that was founded in 2012. The company is headquartered in Shenzhen, China and has over 500 employees in eight offices globally. The company works with over 30,000 travel buying clients around the world, including travel agencies, tour operators, wholesalers, OTAs, travel management companies (TMCs), and airlines. Additionally, the company has a portfolio of over 70k competitively sourced direct hotel contracts, as well as 1 million hotel products provided by 600+ global suppliers, covering more than 200 countries and regions. Company website: https://www.didatravel.com/home About the National Travel Operator (Visit Oman) Launched in 2021 as a subsidiary of OMRAN Group, Visit Oman is the Sultanate of Oman’s digitally native online booking platform, accredited by the International Air Transport Association (IATA), serving the needs of both the local and international travel industry. Through strategic partnerships, Visit Oman seamlessly connects the entire accredited Omani travel supply chain – flights, accommodation, transfers, tour operators, experiences, and more – all of which have passed a rigorous quality assurance framework to ensure exceptional standards. Visit Oman provides a wealth of curated content and storytelling resources, inspiring visitors to explore Oman‘s limitless potential. With a treasure trove of untapped travel offerings, Visit Oman empowers local businesses and SMEs by enabling live bookings and instant confirmations. This makes it easier for travellers and international travel agents to find the right experiences, and for local suppliers to market their offerings in source markets on a global scale. Committed to the National Tourism Strategy 2040, Visit Oman is dedicated to promoting Oman’s tourism industry, supported by the Ministry of Heritage and Tourism, showcasing its unique beauty and authenticity to the world. We make travel easier with a digitised booking process, one seamless booking at a time.  Digital: www.visitoman.om | LinkedIn: visitoman1 | Facebook: visitoman.vo | X (Twitter formerly): visitoman_vo | Instagram: visitoman_om   Hashtags: #VisitOman #UnlimitedExperiences

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Looking to 2023 and beyond, The Lux Collective has revealed four innovative projects for its luxury flagship brand LUX*.Travellers seeking rich cultural heritage and scenic settings can explore the desert of Sharjah with a duo of openings, LUX* Al Jabal and LUX* Al Bridi. Those seeking a new-kind of island life can uncover the jungle-draped coastlines of LUXNAM* Phu Quoc in Vietnam “With our award-winning resorts, LUX* is designed on the promise of a different kind of luxury, one that helps our guests celebrate life throughout their stay.  We re-define the modern style of luxury and are excited to expand our global footprints into new awe-inspiring destinations set in secluded nature. As a hospitality industry leader, we will continue to create Extraordinary Experiences for our guests through elevated shining service, beautifully designed spaces, and aspiring escapes,”said Mr Paul Jones, Chief Executive Officer of The Lux Collective. Middle East – Uncover the cultural emirate with LUX* Al Jabal and LUX* Al Bridi, Sharjah Majestic mosques, bustling souks and art galleries have earned centuries-old Sharjah a UNESCO badge as ‘Cultural Capital of the Arab World’. Art and design purists can revel in rich traditions, a vibrant creative scene and historical city centre while nature lovers can hike the Al Rabi path and scale mountain peaks. New for early 2024, LUX* Al Jabal is a 45-key hillside retreat which will sit atop the beaches of Khorfakkan and Luluya, overseeing the expansive Gulf of Oman with jagged mountains. Set within a crescent-shaped bay and positioned away from the winds, Khorfakkan draws scuba-divers and beach lovers to its sandy shores and corals. Located on 18.7 hectares of land, the boutique-style beach resort will integrate into its surroundings by taking architectural inspiration from the natural landscape and incorporating local designs. Its curated menus celebrate high-quality local ingredients and include the signature LUX*’s Keen On Green wholesome vegan cuisine. It will feature one-bedroom havens for solo guests and couples, to three-bedroom suites for a tribe of travellers, as well as a royal suite complete with a private pool and butler service. Guests will have exclusive private beach access, world-class dining options, restorative LUX* ME Spa and wellness treatments, children’s activities and unique experiences to connect with the local culture and community. Completing the duo of openings is LUX* Al Bridi which will overlook 1,690 hectares of conservation in the Sharjah safari project in the city of Al Dhaid, UAE, the largest safari in the world outside Africa. Home to over 50,000 animals, including the native mountain gazelles, the park has a natural lake and will offer a variety of dining outlets as well as a safari camp led by knowledgeable guides.  LUX* Al Bridi will feature 35 luxurious tented safari-style private retreats, a LUX* ME Spa and a discovery centre to partake in conservation-focused initiatives in collaboration with the Environment and Protected Areas Authority. Children can learn about farm animals with interactive, educational activities at nearby Al Dhaid Farm, the city’s first petting zoo. Time-honoured culinary techniques and the freshest ingredients will elevate destination dining in the wild, while adventures will come in the form of adrenaline-fuelled dune surfing and four-wheel drive excursions to romantic stargazing under the Arabian skies. Southeast Asia – A one-of-a-kind overwater retreat with LUXNAM* Phu Quoc in Vietnam Opening in late 2024 and a first for this part of Asia, LUXNAM* Phu Quoc will be an eye-catching overwater resort on the jungle-draped island of Phu Quoc off the coast of Vietnam. The 126-villa only resort will consist of two areas connected by a sleek 2-kilometre long jetty over the calm lagoon. A modernist Maldivian-style resort, LUXNAM* Phu Quoc will perch above the waters and coral reefs of Kien Giang Biosphere Reserve and take design inspiration from reimagined Vietnamese traditions with a minimalist twist. Besides building in harmony with nature and biodiversity, the Group’s sustainability DNA is thoughtfully incorporated throughout the dragon-shaped resort. Offering guests a choice of 109 overwater villas (most with private pools), 13 beach pool villas, two penthouses and two beachfront pool mansions, it will also feature restaurants with innovative world-class cuisine, spa, fitness centre, four swimming pools and a children’s playground. Ideal for those seeking renewal, slow living, a holistic approach to wellbeing and creative dining options, LUXNAM* Phu Quoc aims to define a new take on Vietnamese luxury for global travellers and in-the-know locals alike. Growing the global presence, The Lux Collective currently manages a portfolio of 16 operating resorts and hotels in China, Maldives, Mauritius and Ile de la Reunion. There are 11 more hotels in its progressive development pipeline in Europe, Asia and Middle East.

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They’re not letting the camel get his nose into your tent, or onto your plate at The Chedi Muscat, but they have enlisted a local dromedary as guide on a culinary journey through one of the most exquisite resorts on the Arabian Peninsula. The new ‘Caravan of Taste’ adventure at The Chedi Muscat is one of a medley of new food and beverage experiences that range from barbecue to tea, and that celebrate the setting of the sun and the rising of the moon, as well. First and foremost is the Caravan of Taste, a five-stop, three-and-a-half-hour tour of the hotel’s contemporary interpretations of cuisines developed in Arabia, India and Japan. The journey begins with a Prosecco in the Lobby Lounge Courtyard, where the hotel’s culinary impresario, aka the chef, details the night’s routing. The caravan sets off in the camel’s path to the beat of a drum, pausing en route by the 103-metre Long Pool for Japanese appetisers at the pool’s cabana in a family-style set up. From there, it’s down a sandy path to the hotel’s Beach Restaurant for an array of seafood. The camel’s final stop of the evening is at the Serai Pool, for shisha and dessert. Like the camel itself, the Caravan of Taste is at the vanguard of never-before culinary happenings at the hotel. The Picnic Brunch takes place in the shadows cast by 37 palm trees in the hotel’s Zen garden where food stuffs spill from traditional picnic hampers and complement what comes out of the live cooking stations. In addition to the Caravan of Taste and Picnic Brunch, the hotel’s culinary team has cooked up a number of other special dining opportunities, such as: An English and Arabic Afternoon Tea in the Lobby Lounge from 3 to 6 pm; An Express Business Lunch with Arabic, Indian, Asian & Western specialities in the Restaurant; A Sundowner, featuring a variety of special promotions, from 4 to 6 pm at the Serai Pool Cabana; A Lazy Saturday Lunch from 12 to 2:45 pm at the Serai Pool Cabana, featuring traditional Omani fare such as Shuwa; A Chedi Barbecue from 7:30 to 10:30 pm in the Chedi Pool Cabana; A Full Moon Dinner (once a month) on the beach from 7:30 to 10:30 pm. For pricing and additional information, contact chedimuscat@ghmhotels.com

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