Seoul, South Korea – November 2, 2017 – Le Méridien Hotels & Resorts, part of Marriott International, today marked a milestone with the grand opening of Le Méridien Seoul, the brand’s first hotel in Korea. Following a meticulous, multimillion-dollar transformation, Le Méridien Seoul debuts at the centre of the Gangnam district with a stunning contemporary art collection, distinct approach to design and bold ‘Destination Unlocked’ positioning. “Seoul continuously charms global travelers with its sophisticated style, thriving culinary culture and dynamic design,” said George Fleck, Vice President, Brand Marketing & Management, Le Méridien Hotels & Resorts. “With a similar sensibility, we are delighted to debut Le Méridien in the heart of the city ahead of the 2018 Olympic Winter Games, inviting guests to savour the journey of discovering Seoul – whether visiting for business or leisure.” Le Méridien Seoul draws inspiration from both the brand – born in Paris during an era of glamorous travel – and the juxtaposition between the traditional and modern aesthetic of Korean design. Designed by award-winning architectural and interior design firm David Collins Studio, the hotel is at once grand and residential. With 336 thoughtfully-designed guestrooms and suites, the interiors layer natural materials, textiles and rich patterns. Its architecture boasts a reimagined colonnade that connects the public spaces of the hotel and anchors a bold atrium accentuated by a geometric grid pattern – connoting the iconic, mid-century French department store Le Bon Marché in Paris. From Sense of Arrival to the Signature Le Méridien Hub Large-scale local artwork created from traditional Korean Hanji paper creates a powerful sense of arrival for guests, which complements the contemporary design inspired by traditional Korean heritage throughout the public spaces. Decorative woven and knotted thread (an ancient technique known as maedeup) becomes woven metal; hammered metal tableware (Bangjja) becomes hammered metal door handles; and fine hand-stitched intricately patterned fabrics are reinterpreted for window treatments. Le Méridien Seoul has transformed the traditional lobby space into the brand’s signature Le Méridien Hub, which evolves from a bright and fresh coffee house by day, to a sophisticated cocktail bar by night.  At Latitude 37, guests can savour signature éclairs, light bites and illy coffee, expertly prepared by the hotel’s creative Master Barista, creating an experience that brings creative and curious-minded guests and locals together. Set amidst this design-forward space, guests enjoy music from French Bossa Nova band Nouvelle Vague, who curated the soundtrack for the hotel and all Le Méridien hotels across the world. Inspired Accommodations Each of the hotel’s guestrooms and suites features a sophisticated and subdued color palette, incorporating hues of green, blue and lavender to its finishes and furnishings, from the leather screens in a pojagi pattern that reference the hotel’s Korean heritage, to the textiles that give a cool and residential feel.  The open layout of each guestroom further reflects a refined ambiance through its finishes – dark eucalyptus timber, custom oak flooring, velvet upholstery, and rich fabrics, along with local artwork, books and low-level lighting. Each of the hotel’s 29 suites offers stunning views from bay window seating areas as well as a private terrace. The visual impact of the Presidential Suite is second-to-none. Designed as a duplex, the Presidential Suite features a high-level screen inspired by the work of French architect and mid-century designer Pierre Chareau, realized with eucalyptus and antique brass trims. The suite boats six rooms, including a show kitchen; living and dining spaces; and a stunning spiral staircase that leads to an upper terrace and outdoor dining area. Unlocking Art through the M Contemporary Art Centre Inviting guests and locals to unlock the destination through the lens of Le Méridien, M Contemporary Art Centre at Le Méridien Seoul is the largest cultural and artistic space amongst hotels in Korea, with a total of 1,157 square meters throughout the first floor. M Contemporary is comprised of three exhibition venues, M Lounge, and Mid-Century Bistro & Café. Adding to the immersive offerings, a LED media facade, exhibition space and a private gallery house professional collections, focusing on local culture and art that is authentic and inspiring. Guests staying at Le Méridien Seoul have complimentary access to M Contemporary to enjoy a unique cultural experience. Seoul: Cuisine, Culture and History Le Méridien Seoul offers innovative flavors and creative presentations through four culinary venues. Café Mid-Century and Chef’s Palette are all-day dining restaurants designed with Korean influences; while Elements & Lab24 – helmed by renowned Chef Edward Kwon – feature his diverse Asian cuisine and re-interpretation of Korean classics that are truly unexpected. “Le Méridien Seoul provides a creative platform for our travellers in a cosmopolitan setting that speaks to the culture seekers, art lovers and culinary enthusiasts,” said Martijn Sax, General Manager, Le Méridien Seoul. “Accentuated by unique features throughout the hotel and paired with our unrivaled service, we are confident that guests will revel in all that Seoul has to offer.” Other creative sites and an immersion into local culture are only a short distance from the hotel. Guests can explore the city’s nearby historical sites, including Seonjeongneung – UNESCO World Heritage Site and Bongeunsa Temple. Just a short walk away from main subway stations and 60 minutes by car from Incheon International Airport, Le Méridien Seoul is an ideal location for discovering Seoul’s rich culture and historic sites. For more information or to make a reservation, please visit http://www.lemeridien.com/seoul

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Le Méridien Seoul set to elevate South Korea hospitality scene with unique architecture alongside the brand’s distinct European flair. Le Méridien Hotels & Resorts, part of Marriott International today announced the signing of Le Méridien Seoul, set to be the first Le Méridien property in Korea. Owned by Cheonwon Ind. Co.,Ltd, the hotel with its distinctive European architecture intertwined with mid-century modern design is slated to open in September 2017. “We are thrilled to introduce the Le Méridien brand to South Korea,” said Mike Fulkerson, Vice President, Brand & Marketing, Marriott International Asia Pacific. “With Le Méridien’s brand promise of “unlocking a destination” for our guests through unique filters of discovery – culture, cuisine and coordinates, we look forward to offering curated experiences in this dynamic destination to the creative and curious-minded travelers.” A modern design approach has been taken by David Collins Studio, inspired by the fusion of mid-century sophistication with vibrant European charm, creating an ambiance that leads to artful discovery. This is evident with the structural concept of columns and beams that allow for large open floor spaces, further characterized by clean simplicity that is integrated with nature. Artwork can be enjoyed throughout the guest’s stay with eye-catching pieces visible at every turn. Le Méridien Seoul will feature 336 chic rooms, including 109 club rooms and 29 suites with access to the Club Lounge, offering refreshments throughout the day and exclusive spaces for socializing and working. The prestigious Presidential Suite is bound to become the most stunning in the city with a distinct mix of antique and modern furniture. The hotel is also anchored by the signature Le Méridien Hub, which reinterprets the traditional hotel lobby into a social gathering place built on the brand’s award-winning arrival experience and coffee culture. The fitness facilities and pool area will offer a tranquil respite from the hectic pace of the city, providing a space where guests can relax. Culinary finesse awaits guests at three distinct restaurants and bars, where they will soon experience the artistry of Edward Kwon, one of Korea’s top chef at Elements, a restaurant featuring Korean, Japanese, Chinese and halal specialties. A true discovery for visiting guests or locals, Chef’s Palette, an intriguing all-day-dining restaurant, will present a winter garden and outdoor terrace, while Latitude 37.3 will be a social hotspot as it transforms into a stylish cocktail bar by night. Creative meeting and event spaces at the hotel are all set to cater to exclusive social gatherings and business events featuring the latest technology and an abundance of natural light. The Da Vinci Ballroom, housed in the lower levels of the atrium hasthe capacity to accommodate up to 500 guests. For further discovery of art, guests may visit M Contemporary Art Center located on the second floor of the hotel. “We’re excited to establish a strategic partnership with Marriott International and bring the first Le Méridien to Korea,” said Yong Shin Jeon, CEO, Cheonwon Ind. Co.,Ltd. “We are proud to be developing a property with such distinct architecture and interior design, managed by a brand that will make a significant difference in the hospitality offerings in this city.” Located on Bongeunsa-ro, one of Gangnam’s major thoroughfares, Le Méridien Seoul is approximately 60 minutes by car from Incheon International Airport. The hotel allows for easy access to the COEX Convention and Exhibition Center, as well as the office district in Samsung-dong. It is also a great base for discovering Seoul’s rich culture and history, including UNESCO Heritage treasures and pursuing nightlife.

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