Azerai La Residence, Hue in Vietnam’s former imperial capital is inviting guests to experience the vibrant Hue Festival 2026 with an exclusive package, while Azerai Ke Ga Bay offers relaxed summer escapes by the sea. The Hue Festival is Vietnam’s premier cultural celebration. Held in the historic city of Hue, it features a year-long “Four-Season” program with nearly 80 events. Visitors can enjoy traditional court music and dance at the UNESCO-listed Imperial Citadel (directly across the Perfume River from the hotel), lantern parades, boat races, vibrant street food and spectacular fireworks. Azerai La Residence, Hue has created a special “Hue Festival Package” including a two-night stay with daily breakfast for two, one curated dining experience showcasing Hue’s refined royal cuisine, a 45-minute spa journey, signature afternoon tea and 15% savings on all food and beverage outlets. The package is priced at VND 10,890,000 (approximately US $413). “Azerai La Residence, Hue is the perfect base for guests who want to experience the Hue Festival,” said Minh Phan Trong, General Manager of Azerai La Residence, Hue. “Our riverfront location offers direct views of the Imperial Citadel and easy access to the heart of one of Vietnam’s most important cultural events.” Travel + Leisure recently named Azerai La Residence, Hue one of the world’s “500 Best Hotels” in its May 2026 issue—one of 12 properties in Vietnam to receive the honor. The 122-room heritage hotel is centered around a striking 1930 colonial mansion built in the Streamline Moderne style of Art Deco architecture. Azerai Ke Ga Bay – Summer Beach Escape For travelers seeking a more relaxed summer getaway, Azerai Ke Ga Bay offers two unique packages on their website. The “Unfold Your Escape” package includes a three-night stay with daily breakfast for two, daily afternoon tea and more. Additionally, the “Local Residents Offer” provides a 10% discount off the best flexible rate (subject to availability), plus 10% off food and beverage (excluding alcohol) and spa treatments. “As summer approaches, many dream of unwinding by the sea,” said Julian Moore, General Manager of Azerai Ke Ga Bay. “Our resort is a true oceanside oasis—elegant, peaceful and surrounded by rich local culture, including a vibrant fishing village.” Nestled on 4.5 hectares of lush gardens along a sweeping five-kilometer sandy beach, Azerai Ke Ga Bay is an all-suites-and-villas resort located a comfortable 2.5-hour drive from Ho Chi Minh City on a new highway. Spacious pavilions and private villas open onto garden terraces in muted tones inspired by local sand and granite. The resort is framed by Hon Ba Island with its historic lighthouse to the east and dramatic sand dunes to the west. Azerai Ke Ga Bay was awarded a prestigious MICHELIN Key in the Guide’s inaugural Vietnam edition. The resort’s seaside infinity pool also helped it win the title of the “Most Instagrammable Hotel in Asia, the Indian Ocean and South Pacific” in a contest last year sponsored by the U.S.-based travel trade magazine Luxury Travel Advisor. For more information on Azerai La Residence, Hue, call +84 (0) 234 3837 475, email reservations.laresidence.hue@azerai.com or visit azerai.com/azerai-la-residence-hue/. For Azerai Ke Ga Bay, call +84 (0) 252 3682 222, email reservations.kegabay@azerai.com or visit azerai.com/azerai-ke-ga-bay/.

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A Legacy of Hospitality Innovation Adrian Zecha, the legendary hotelier behind some of the world’s most iconic hospitality brands, recently visited Azerai Resorts in Vietnam, reaffirming his passion for creating meaningful travel experiences. At 92, the founder of both Aman Resorts and Azerai shows no sign of slowing down. “I can’t just sit there and do nothing. Life should be used to create and explore,” he said with a smile during his visit. His journey brought him to the elegant Azerai Ke Ga Bay, a 56-key beachfront resort south of Ho Chi Minh City, and to Azerai La Residence, Hue, a historic Art Deco mansion overlooking the Perfume River. These two properties reflect the brand’s philosophy: blending luxury with local culture, tranquility, and a deep sense of place. Azerai Ke Ga Bay – Serenity by the Sea Opened in 2020, Azerai Ke Ga Bay offers a rare mix of modern comfort and natural beauty. The resort stretches along five kilometers of pristine beach framed by lush ginger gardens. Guests can watch local fishermen at work each morning, a reminder of Vietnam’s authentic coastal traditions. Recently awarded “Most Instagrammable Hotel in Asia” by Luxury Travel Advisor and named by The Times as one of Southeast Asia’s best boutique hotels, Azerai Ke Ga Bay is both stylish and soulful. Its secluded setting is perfect for couples and families seeking peaceful luxury. Azerai La Residence, Hue – History Meets Elegance Nine hundred kilometers north, Azerai La Residence, Hue is a living piece of history. Once the residence of the French colonial governor, the 122-room mansion captures timeless elegance with its Art Deco design. Guests can take slow cruises along the Perfume River, exploring Hue’s ancient citadel, temples, and pagodas. Inside the hotel, vintage interiors and a tranquil garden create a contrast with the bustling city life just outside its gates. Recognized by Time Magazine as one of the “World’s 100 Greatest Places” and praised by The Times of London, it remains one of Vietnam’s most remarkable boutique stays. The Spirit of Azerai For Zecha and his long-time partner Jonathan Breene, Azerai is not defined by a formula but by a vision: thoughtful luxury rooted in local culture, nature, and authenticity. Each property feels unique, yet both reflect the brand’s understated elegance and connection to place. Zecha credits his team for the continued success of Azerai. “I lead fantastic people who will carry on these legacies,” he said. His words echo his belief that great hospitality is about people, culture, and creating memorable journeys. For more information or to make a booking at Azerai Ke Ga Bay, call +84 (0) 252 3682 222, email reservations.kegabay@azerai.com or visit azerai.com/azerai-ke-ga-bay/. For Azerai La Residence, Hue, call +84 (0) 234 3837 475, email reservations.laresidence.hue@azerai.com or visit azerai.com/azerai-la-residence-hue/.

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Azerai Resorts is set to welcome the Year of the Wooden Snake with a whole host of family friendly Tet activities at the beachfront Azerai Ke Ga Bay in southern Vietnam and the historic Azerai La Residence, Hue overlooking the fabled Perfume River in central Vietnam. Guests are invited to usher in a new year full of good fortune and prosperity in the most important holiday on the Vietnamese calendar, marking the arrival of spring and new beginnings. The two hotels have unveiled special Tet menus, festive programs and much more. Azerai La Residence, Hue Azerai La Residence, Hue captures the unique spirit of Tet with special menus, local excursions, stay packages and of course a vibrant Dragon Dance on Jan. 29, marking the beginning of the Year of the Wooden Snake, as lucky red envelopes (li xi) are handed out to guests. The hotel’s exclusive Tet Package features a two-night stay in a Superior River View room, daily breakfast for two adults and one child under 12 years old (sharing existing bedding with parents), a Tet dinner menu and Tet afternoon tea for two people, and a one-way airport pick-up or drop-off service from Phu Bai Airport. The package is priced at VND 9,990,000. Azerai La Residence, Hue also introduces several elevated culinary offerings for the Tet holiday season, including a special Tet Buffet Breakfast, available from Jan. 19 to Feb. 16, as well as the Azerai La Residence, Hue Tet Menu served just four days, from Jan. 28-31, spotlighting the iconic tastes of the season. The hotel also offers a Tet Afternoon High Tea, Tet Unlabeled Tea Tasting and Tet Special Cocktail menu at Le Gouverneur Bar. The hotel’s popular La Residence Foodfest on Jan. 15 kicks off the Tet season with delectable live cooking stations with Hue culinary favorites, plus a hot dish buffet, salad bar, dessert station and more. Exclusive tours during Tet include a Half-Day Spring Tour that begins at Kim Dai Pagoda with morning chanting, Buddhist blessings and peaceful tea time with the head monk. Next stop is Khai Dinh Mausoleum, known for its unique fusion of Vietnamese and European architecture. Finally, the tour concludes with a visit to Hon Chen Temple, a place of worship for both Champa and Vietnamese deities. The tour is priced at VND 2,400,000. The hotel has also introduced a special 3-hour Flower Market Tour in a hotel limousine that’s perfect for admiring natural beauty and snapping some memorable photographs. The La Residence Tet Charity Corner, which operates from Jan. 15 to Feb. 28 in the hotel, offers souvenirs handmade by disabled artisans from the Hope Center Hue, a charitable foundation that provides vocational and work opportunities for disabled and disadvantaged people. Azerai La Residence, Hue, with 122 rooms and suites, is centered on a colonial mansion that was built in 1930 as part of the residence of the French Resident Superieur. The mansion’s distinctive façade, including its long horizontal lines and nautical flourishes, are hallmarks of the streamline moderne school of art deco architecture. For more information or to make a booking, call +84 (0) 234 3837 475, email reservations.laresidence.hue@azerai.com or visit azerai.com/azerai-la-residence-hue/.

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Azerai Can Tho has appointed a new Executive Chef, Mexican national Bernardo Cabrera, to head the culinary program at one of the Mekong Delta’s most exclusive dining destinations. Cabrera will draw on his past experiences working in three-Michelin-star restaurants Ryu Gin in Japan, where he served under renowned Chef Seiji Yamamoto, and Geranium in Copenhagen, Denmark. The latter was named the No. 1 restaurant in the world in The World’s 50 Best Restaurants 2022, and Cabrera trained there with celebrated Chef Rasmus Kofoed. In 2018, Cabrera moved to Vietnam, where he joined the culinary team at Amanoi. That experience marked his second stint with Aman Resorts after he joined Amanyara in the Turks and Caicos islands starting in 2012. He also led the culinary operation at Soho Beach House Canouan in St. Vincent and the Grenadines. “The Mekong Delta is world-famous for its abundant fruit orchards, cacao farms and delicious local cuisine. Food here is a central part of life – much like it was during my childhood growing up in Mexico – and I look forward to sharing my passion for truly memorable meals with our guests at Azerai Can Tho,” Cabrera said. Cabrera will oversee the entire range of Azerai Can Tho’s culinary program, including its popular multi-day special dining events featuring renowned Vietnamese and international guest chefs. Azerai Can Tho is home to two formal dining venues. The Cafe serves traditional Vietnamese and Western-style breakfasts; regional Vietnamese cuisine, sandwiches and salads for lunch; and tapas-style dinner with new and old world wines. The Grill offers imported premium meats and local seafood in a relaxed and informal setting. Two-and-a-half hours by car from Ho Chi Minh City, Azerai Can Tho is situated on a private islet in the Mekong Delta that is accessible only by boat. The resort’s lush, green grounds cover more than eight hectares and support 60 rooms in addition to five private pool villas that deliver residential-style accommodation. Azerai Can Tho was named one of the “Top 25 Resorts in Asia” (No. 13) in Condé Nast Traveler’s 2021 Readers’ Choice Awards, becoming one of only six properties in Vietnam to make the popular annual “best-of” list. The awards are the longest-running and most prestigious recognition of excellence in the travel industry.

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