Azerai La Residence, Hue, the luxury heritage hotel in Vietnam’s former Imperial capital, invites guests on a sacred journey to some of the region’s most celebrated religious sites as part of an exclusive new two-night stay package. The “Ancient Capital Pilgrimage Package,” launched in April ahead of the Vesak Buddhist holiday, showcases central Vietnam’s deep spiritual heritage with a half-day tour in which guests immerse themselves in time-honored rituals and receive divine blessings and guidance. The outing begins with a visit to Kim Dai Pagoda, where guests will join morning chanting and engage in a tranquil tea-time conversation with the head monk. They will deepen their awareness by drawing fortune-reading sticks that offer insights into their path ahead. From there, the excursion heads to Khai Dinh Mausoleum, an architectural masterpiece that blends Vietnamese and European influences. Visitors pay tribute to the past by lighting an incense stick at the central altar, offering prayers for harmony, happiness and good fortune. The next stop, Hon Chen Temple, is nestled on the banks of the Perfume River. This sacred site honors both Champa and Vietnamese deities through elaborate royal ceremonies and folk traditions. The Hue Nam Temple Festival – a pilgrimage to Hon Chen Temple – was recognized by the Vietnamese government in March as part of the country’s “Intangible Cultural Heritage.” The day concludes at Nam Giao Esplanade, a revered site where Nguyen dynasty emperors once performed annual Heaven and Earth ceremonies. Today, these rituals have been revived and are presided over by high-ranking Vietnamese dignitaries, who lead prayers for national peace and well-being. Visitors are invited to join this longstanding tradition by lighting an incense stick and saying prayers of their own. The package includes a two-night stay with daily breakfast, a daily drink voucher (redeemable for a soft drink, local beer or cocktail at the hotel bar), a complimentary room upgrade to the next category (subject to availability) and a 10% discount for Vietnamese citizens. Azerai La Residence, Hue was recognized in December as one of Vietnam’s top 16 hotels for 2025 by The Times, one of the UK’s oldest daily newspapers. With 122 elegantly furnished rooms and suites, the hotel is centered on a colonial mansion that was built in 1930 as part of the residence of the French Resident Superieur. The mansion’s distinctive façade, including its long horizontal lines and nautical flourishes, are hallmarks of the streamline moderne school of art deco architecture. Azerai La Residence, Hue is part of legendary hotelier Adrian Zecha’s latest portfolio, which also includes the beachfront Azerai Ke Ga Bay in southern Vietnam. For more information or to make a booking at Azerai La Residence, Hue, please call +84 (0) 234 3837 475, email reservations.laresidence.hue@azerai.com or visit azerai.com/azerai-la-residence-hue/. ABOUT AZERAI Azerai is a distinctive story and brand of resorts offering guests elegance, refined design, and discreet and attentive service in places of unique beauty and cultural interest. The brand was formed by hotelier Adrian Zecha, and the name is derived from Zecha’s initials and the latter part of a Persian word, caravanserai, which references the storied old inns of the Middle East

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Azerai La Residence, Hue, the luxury heritage hotel in central Vietnam, has won two top honors from Travel + Leisure magazine, including recognition as one of Vietnam’s best upcountry hotels and for having the best General Manager in all of Vietnam. Azerai La Residence, Hue General Manager Phan Trong Minh was presented with the honor at a ceremony for the Travel + Leisure Luxury Awards Asia Pacific 2025 on June 18 in Bangkok. The property was recognized for a third straight year as one of Vietnam’s best upcountry hotels, including two previous No. 1 finishes. The magazine’s editors praised Minh, highlighting his 30 years of experience in hospitality, saying: “As GM of Azerai La Residence, Hue, he has driven cultural, environmental and wellness programs inspired by local tradition, and his dedication to authentic experiences and impeccable service has firmly positioned the imperial capital’s grande dame as a premier destination for travelers seeking a blend of worldly luxury and local soul.” With 122 elegantly furnished rooms and suites, Azerai La Residence, Hue is centered on a colonial mansion that was built in 1930 as part of the residence of the French Resident Superieur. The mansion’s distinctive façade, including its long horizontal lines and nautical flourishes, are hallmarks of the streamline moderne school of art deco architecture. Azerai La Residence, Hue was also recently recognized as one of Vietnam’s top 16 hotels for 2025 by The Times, one of the UK’s oldest daily newspapers. The hotel is part of legendary hotelier Adrian Zecha’s latest portfolio, which also includes the beachfront Azerai Ke Ga Bay in southern Vietnam. For more information or to make a booking at Azerai La Residence, Hue, please call +84 (0) 234 3837 475, email reservations.laresidence.hue@azerai.com or visit azerai.com/azerai-la-residence-hue/. ABOUT AZERAI Azerai is a distinctive story and brand of resorts offering guests elegance, refined design, and discreet and attentive service in places of unique beauty and cultural interest. The brand was formed by hotelier Adrian Zecha, and the name is derived from Zecha’s initials and the latter part of a Persian word, caravanserai, which references the storied old inns of the Middle East.

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