AirAsia MOVE, Asia’s Best Travel Booking App as voted by World Travel Tech Awards, has revealed new insights into how different generations of Thai travelers plan their Songkran getaways—highlighting clear distinctions between Gen Z and Baby Boomers in terms of booking behavior, preferred destinations, and travel style.According to platform data, Gen Z travelers (born 1997–2012) are embracing mobile-first, last-minute, and experience-driven travel. In contrast, Baby Boomers (born 1946–1964) prefer premium comfort, planned itineraries, and cultural immersion.While Gen X and Millennials born in the middle of these generations, likely choose a mix of both. Gen Z: Budget-Friendly, Spontaneous, and Experience-Driven Gen Z travelers prioritize flexibility and value-for-money experiences, with 80% booking via smartphones and 24% making last-minute hotel reservations. Notably, 20% of Gen Z travelers opt for solo or backpack travel, seeking independence over structured tours. Top preferences among Gen Z: Budget accommodations – 30% choose hostels, boutique hotels, or capsule hotels. Unique experiences – 70% look for nature escapes, hidden cafés, or local workshops. Top domestic destination: Chiang Mai – attracting 30% of Gen Z domestic travelers with its eco-hostels, backpacker culture, and outdoor adventures. Top international picks: Osaka (8%) and Da Nang (5%) – popular for food, pop culture, and adventure activities. Baby Boomers: Premium Comfort and Cultural Travel Meanwhile, Baby Boomers lean toward well-planned trips, luxury stays, and cultural depth. Over 50% book accommodations at least three weeks in advance, and more than 40% stay in 4- to 5-star hotels or resorts. Top preferences among Baby Boomers: Packaged tours and pre-planned itineraries – chosen by 55%. Full-service stays – 35% prefer accommodations with spas, dining, and transfers. Cultural and fine dining experiences – favored by 74%. Top international destinations: Japan (14%) – Kyoto ranks highest with its historical charm and luxury ryokans. Vietnam (12%) – Hoi An’s blend of heritage and premium resorts appeals to this group. Thailand (49%) – Bangkok remains popular, particularly riverside hotels, Michelin-star restaurants, and dinner cruises. Booking Behaviors Highlight Generational Divide Gen Z is 45% more likely than Boomers to book stays close to major attractions, seeking convenience and spontaneity. In contrast, Baby Boomers prioritize tranquil surroundings and personalized services, with 95% higher usage of concierge and private tour options. While Boomers value certainty and structure, Gen Z embraces flexibility and real-time decision-making—two travel styles that reflect different life stages and priorities. Songkran Travel Deals for Every Generation Whether you’re an adventurous Gen Z traveler, Gen X, A Millennium seeking leisure or adventure,  or a Baby Boomer seeking relaxation and cultural depth, AirAsia MOVE makes planning seamless and affordable for everyone from any generation with exclusive Songkran promotions. Songkran Hotel Deal: Book SNAP! (Flight + Hotel) and get up to THB850 OFF* on all packages. Just use a VISA card to pay and enter the promo code SNAPNOW at checkout to unlock this special offer. Booking period: Now until 13 April 2025 Available exclusively on AirAsia MOVE. *Apply promo code SNAPNOW to get THB450 OFF with a min. spend of THB7,700. Visa cardholders get extra THB400 off on min. spend of THB6,200. Limited daily redemption. T&C apply. AirAsia MOVE offers a one-stop app for travel, with access to over 700 airlines and 900,000+ hotel partners worldwide—making it easier than ever to book your trip, your way. Follow us for the latest travel updates and deals: Instagram & TikTok: @airasiamove Facebook: @airasiamove Download the AirAsia MOVE app on the Apple App Store, Google Play Store, or Huawei AppGallery.

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AirAsia continues to strengthen its connectivity through its secondary hubs with the introduction of three new routes from Langkawi to Shenzhen, Langkawi to Kuching and Johor Bahru to Kuala Terengganu. The new routes scheduled to take off from Langkawi includes 3 times weekly flights to Shenzhen, and 4 times weekly flights to Kuching. Flights from Johor Bahru to Kuala Terengganu will begin operations with 3 times weekly flights. AirAsia is offering celebratory promotional all-in-fares in conjunction with the opening of the brand new routes, with fares from RM59 one way for Johor Bahru – Kuala Terengganu flights, RM79 one way for Langkawi – Kuching flights and RM99 one way for Langkawi – Shenzhen flights. These promotional all-in-fares are available for booking from today until 7 May 2017. Travel period for Johor Bahru – Kuala Terengganu is from 22 June 2017 until 5 June 2018 and travel period for Langkawi – Shenzhen and Langkawi – Kuching flights are from 9 August 2017 until 5 June 2018. AirAsia BIG members who book during the promotion period can also earn two times (2X) AirAsia BIG Points on the base fare. Visit http://www.airasia.com or use the AirAsia mobile app on the iPhone or Android devices to book this special promotional fares. Spencer Lee, Head of Commercial for AirAsia Berhad said, “We are excited to expand our network with the introduction of three new routes through the two key hubs in Malaysia. This is in line with our commitment to provide guests with more connectivity from East to West Malaysia; South state of Johor to East Coast. We are determined to make air travel more affordable, convenient, and accessible to all guests in the region and beyond by connecting them from one point to another seamlessly. “One of our key focus is to grow Langkawi and establish it as an international hub. For this, we are working closely with Langkawi Development Authority (LADA), to market Langkawi as a top tourist destination in China. Our current route from Langkawi to Guangzhou is performing well and we are confident this brand new connectivity will certainly boost tourist arrivals even further” added Spencer. AirAsia also celebrates its inaugural flight from Johor Bahru to Langkawi today with a receiving held at Langkawi International Airport. Guests on board the inaugural flight were treated with merchandise gifts to celebrate the occasion. The AirAsia Group operates a total of 7 domestic routes, and 5 international routes into Senai International Airport by AirAsia Berhad (flight code AK) and Indonesia AirAsia X (flight code XT). To find out more and to keep updated with the latest AirAsia news, activities and promotions, follow AirAsia on Twitter and Facebook . *Promotional all-in fares quoted are for one-way travel only inclusive of taxes. Terms and conditions apply

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