Project: Aloft Star Asia-Pacific 2018

  • Project Aloft Star 2015 India Winner Run Pussy Run
  • Project Aloft Star 2016 South Korea Winner: Brown Whale
  • Be discovered at Aloft Hotels
  • great live music awaits you
  • South Korea - SAAY
  • India - Salim Merchant
  • Greater China - Rachel Liang

Singer-songwriters across Asia-Pacific are invited to submit their original compositions to Aloft Star Asia-Pacific from June 26 to July 31, 2018 to compete for the chance to record and digitally release their single through Universal Music Group

Be discovered at Aloft Hotels

Marriott International’s Aloft Hotels, in partnership with Universal Music Group & Brands (UMGB), the brand strategy division of Universal Music Group (UMG), the world leader in music-based entertainment, has launched the 2018 Asia Pacific edition of Aloft Hotels’ artist discovery competition Project: Aloft Star Asia-Pacific. Artists, bands and songwriters are invited to submit up to two original songs in video or audio format. This exciting contest shines a spotlight on the region’s incredible, undiscovered, and up-and-coming talents.

Project Aloft Star 2016 South Korea Winner: Brown Whale

The competition is open to entrants from countries in the Asia Pacific region. The countries are in five clusters spanning eleven markets: Australia, Greater China, India, South-East Asia (Indonesia, Malaysia, Singapore and Thailand) and South Korea. From the entries submitted, UMG will select five finalists (one from each cluster) for an all-expenses paid trip to Seoul, South Korea to battle it out in the grand finale to be held at Aloft Seoul Myeongdong on September 20, 2018. Each finalist will also receive 100,000 Rewards points redeemable for stays at participating Marriott International hotels around the world and other rewards.

Starting today, unsigned musicians can enter for a chance to compete and win a grand prize that includes:

  • Artist & Repertoire (A&R) mentoring from UMG, which includes advice on selecting a single to record, and expert guidance throughout the process
  • A professional recording session with UMG and opportunity to release the single
  • An accompanying music video to be produced and released by UMG

South Korea – SAAY

This year’s Project: Aloft Star Asia-Pacific mentors include Indian singer and composer Salim Merchant, whose scores have appeared in 100 Bollywood films; award-winning Greater China singer and actress Rachel Liang; South Korean R&B performing artist SAAY; and Australian radio presenter Alex Dyson.

Music fans will have the opportunity to vote for their favorite artists or bands via a public vote from September 3 – 19, 2018. Three lucky voters who predict the winner and provide a reason why they picked them will stand a chance to win 50,000 Rewards points.

Greater China – Rachel Liang

“Aloft Hotels has always been the brand for music makers and music lovers, but now through our collaboration with UMG, we’re able to support emerging artists in a more meaningful way than ever before,” said Toni Stoeckl, Global Brand Leader, Aloft Hotels; and Vice President, Distinctive Select Brands for Marriott International. “The opportunity to record a single with one of UMG’s prestigious labels and receive dedicated mentoring from the best in the industry is very rare, and we’re so glad to be able to bring this chance to emerging talent all over the world.”

India – Salim Merchant

Says Olivier Robert-Murphy, Global head of New Business at Universal Music Group: “UMGB is proud to partner Aloft Hotels for Project: Aloft Star Asia Pacific 2018. We love their shared ambition to discover and nurture original singer- songwriters across such a diverse and musically vibrant region. We’re thrilled to expand our global relationship with Marriott International in such a strategically important region for both companies.”

Aloft Hotels has been an incubator for emerging musical talent for a decade. All Aloft Hotels around the world host regular live music evenings in their W XYZ® bars with local up-and-coming talent as part of the brand’s Live At Aloft Hotels music program.

great live music awaits you

Aloft Hotels are in thriving music destinations, welcoming touring musicians with special discounted artist rates, the opportunity to use the WXYZ® bar as a performance space for free, and a musicians’ guide featuring everything from where to dine late-night after a gig, the best nearby affordable recording studio, to where to purchase guitar strings, and more to hit the right note for each stay.

For more information, visit: www.projectaloftstarasia.com

About Aloft Hotels 

With more than 140 hotels now open in nearly 20 countries and territories around the world, Aloft Hotels, part of Marriott International, Inc., delivers a fresh approach to the traditional staid hotel landscape. For the ‘always on’ next generation of traveler, the Aloft brand offers a tech-forward

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About the author

Thomas has a university background in the UK and in Latin America, with studies in Languages and Humanities, Culture, Literature and Economics. He started his Asian experience as a publisher in Krabi in 2005. Thomas has been editing local newspapers and magazines in England, Spain and Thailand for more then fifteen years. He is currently working on several projects in Thailand and abroad. Apart from Thailand, Thomas has lived in Italy, England, Venezuela, Cuba, Spain and Bali. He spends most of his time in Asia. During the years Thomas has developed a great understanding of several Asian cultures and people. He is also working freelance, writing short travel stories and articles for travel magazines. Follow Thomas on www.asianitinerary.com

View all articles by Thomas Gennaro